Sara Besche
Sara Besche

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What is Project Kudos??

By Ali Baker, in Uncategorized

What is Project Kudos? 
Ok so by now you’re thinking, what is Project Kudos (or possibly even what’s a kudos)?? Project Kudos is about telling someone they’re awesome, and feeling damn good about it. It’s about positivity, good vibes, and acknowledging all that shines around you.
We have so many different people and places and things to be grateful for, but sometimes we forget to show it. We challenge you to help us change that.
Grateful to your dad for always having the best advice? He deserves a kudos. Have a friend that always shows up when you need her? Throw her a kudos. Stoked on the service you had at dinner the other night? Yep, kudos.
We want to see more positive than negative and when it boils down to it, It’s really pretty easy to spread a little love in the world. Join us. Give kudos. Feel awesome.
How did Project Kudos originate?
Our company culture is anything but ordinary, and a huge part of that involves taking the time to acknowledge one another on the regular. By giving kudos to one another at company meetings, and throughout the work day, we have successfully created an environment that is overflowing with positivity, gratitude, and happiness. We’ve found that a simple “thank you for all you do,” a quick email filled with kind words, or a heartfelt conversation goes a long way in making a work place where people actually want to be. And in the process, we all feel like rock stars, so win-win.
Why should you care? 
As we watched the positive effects of giving kudos manifest themselves amongst Team Schell, we thought, why not create a movement? Why not take our good vibes and spread them to other companies and individuals? In a world with so much negativity festering, we want to throw out as much positivity as we can muster and watch it grow. And we want you to help us.
We challenge you to hop on this crazy ride with us and help make someone’s day a little brighter. Give a kudos to someone who deserves it. Let someone know they are awesome. Be a positive force. And it wouldn’t hurt if you talked it up with your friends and family and blasted it on social media…just saying, help a cause out;)
Kudos to you for hanging in there! Have questions? Want to learn more? Give us a shout at Or visit our website:

Saddle Ridge: The Perfect Fit

By Ali Baker, in Uncategorized

If there’s one thing that we learned from Goldilocks, it’s that sometimes finding the perfect fit can be quite a process. This is certainly true of finding the perfect new home community. For some, it’s the larger, master-planned communities that appeal to your sensibilities, the type of place where you hardly ever have to leave and are continuously meeting new people. For others, a small, boutique fit is more up your alley, with a true neighborhood feel where everyone knows your name. If that small, personal neighborhood feel is more your speed, than Saddle Ridge is just right for you!

With only 81 homesites available, Saddle Ridge will always feel like your very own private oasis. But if that’s not reason enough to love this community, take a look at a few of the reasons why a smaller community might just be the one for you:

That True Neighborhood Feel

Reminiscent of the neighborhoods you grew up in, Saddle Ridge has that undeniable, neighborly feel to it. Here, neighbors really do become friends!

Ample Amenities

With the perfect ratio of homes to amenities, the pool and clubhouse will never feel overcrowded. Relax poolside with a good book, or enjoy some time with the kids or grandkids over at the tot lot.

Better Re-sale Value

When (and IF) you go to sell your home one day, you will have less homes to compete with in a smaller community than a larger one. Plus, smaller communities typically have a better re-sale value! But we’re pretty sure you’ll never want to leave your new oasis here at Saddle Ridge;)

So long traffic!

Less homes means less traffic hustling and bustling through your neighborhood, which means more peace and quiet for you.

Ready to call Saddle Ridge home??

Visit our website:

Or contact our team: Vicki at (302) 228-2231 OR Melissa at (302) 245-6794

Get to Know…Saddle Ridge!

By Ali Baker, in Uncategorized

Each of our new home communities maintain their own unique appeal, but Saddle Ridge holds a special place in our hearts as the first community in which we are both the builder and the developer. This charming 81-home community, which is perfectly positioned between Lewes and Rehoboth, also gives nod to the land’s equestrian past, and features single-family homes with both that classic Schell Brothers style and some rustic-inspired finishes. And the amenities! Well, let’s let Community Sales Manager Vicki Wilkins fill you in on the rest…

Marketing and sales talk aside, what do you think makes Saddle Ridge so unique?  

The community look is very upscale with stable inspired features.  The land used to be Windswept Stables, so we have kept the equine feel with rustic finishes and horse-themed details throughout.  This is very near and dear to my heart since I used to own three horses and compete in horse shows when I was younger.  It really feels like home to me.

How about the vibe of the neighborhood, what should one expect when they decide to call Saddle Ridge ‘home.’   

It will be a small, quaint community of only 81 homes.  Homeowners will really get to know their neighbors and create lasting friendships due to the size of the community.

 Let’s talk location –  you’re nestled between Lewes and Rehoboth, which is pretty incredible, so we have to ask, are you more of a Lewes or a Rehoboth girl??

I’m more a Lewes gal since I live in Lewes now, but I frequent Rehoboth for the boardwalk and the amazing restaurants.   Saddle Ridge is about equally distant from both communities, so either way it’s just a short car ride to both. 

What’s the best of the best near the community? Favorite restaurants? Nearby things to do? Local’s favorites?  

Love Creek Marina Bridge is located less than a mile away and offers a kayaking, boating and fishing.  You can also crab from the old bridge.  Love Creek connects to Rehoboth Bay which is your gateway to the Atlantic Ocean.    Since we are only 1.5 miles from Coastal Highway, all types of shopping and restaurants are just minutes away.  We are close to everything!

And how about within the community – the amenities sound pretty incredible! 

The stable-like features of the community have already begun to take shape at our community entrance which include white fencing and rustic signs with lanterns.   Our amenities will be located next to our large pond with fountains.  The clubhouse will have an infinity pool, outdoor kitchen, veranda with fireplace, patios with sun decks and an equestrian themed playground.  Inside the clubhouse will be a stone fireplace, lounge/bar area, conference room and rest rooms.

This is the first community that Schell Brothers is both the developer and the builder – can you elaborate on that? 

Yes!  We own the land outright and there is no third party (developer) involved with this community.  This gives us total control over major decisions involving site work, new phase timelines and building the amenities.    Typically in other communities with a developer, their needs to be a certain number of homes built before financing approval is given for the amenities to start.  We don’t have those restrictions here.  Having Schell in total control will be a definite advantage to the homeowners. 

Describe Saddle Ridge in 3 words: 

Location, upscale, and quaint.

Let’s switch gears and talk industry trends. What are people looking for right now in a new home?  

Kitchens are still the BIG thing.   They are the gathering area and where everyone ends up hanging out.  Our command center islands are amazing and are a focal point to our kitchens.  They offer lots of seating and a wonderful place to entertain.  This kitchen in our model is the first Whimbrel to debut the command center as a model home.

In your opinion, what sets Schell Brothers apart from other builders in the area?  

I constantly hear folks say they can tell a Schell Brothers home apart from any other builder.   I agree our exterior “look” is unique, but what goes on the inside is just as important with our Schellter program.  We build high performance, energy efficient homes where all the components work together as a holistic approach.  We think of every detail in a home to make it healthy, such as humidity levels, fresh air exchange and air quality to name a few.  I’m very proud to sell for a builder that offers such a quality product.

If you had to pick a favorite floor plan, which one would it be and why? 

This is an easy one for me.  I am personally building the Mayberry model at this very moment.  This ranch plan offers just the right amount of space for me and my husband with three bedrooms and an office.  I also added the bonus room upstairs which I will use as a fitness area.  The included vaulted great room ceiling and walls of windows in the back of the home did it for me.  I really like a lot of light and this home has a tremendous amount of light in the main living area.  I frequently get asked if I own a Schell home and in a few months I will be able to say yes!


Want to learn more about Saddle Ridge?? Check out our website for more details:

OR, stop by and visit Vicki and Melissa at the new model: 16822 Lexington Avenue, Lewes, DE 19958

Ready to chat now? Give Vicki a call at: 302-228-2231 OR Melissa at 302-245-6794.

Get to Know…Meadowville Landing!

By Ali Baker, in Uncategorized

Meadowville Landing

For many of us, summer is synonymous with being on the water, be it at the beach, camped out by the lake, or staying active on the river. In Richmond, one of our favorite spots year-round, but definitely in the summer months, is the James River; which is why we jumped at the chance to be apart of Meadowville Landing, a community built along the scenic James. But that’s not all that’s special about this community! Grace is here to fill us in on the best of the best from our newest community in Richmond:

Marketing and sales talk aside, what do you think makes Meadowville Landing so unique?

Where do I begin?! Truthfully, it takes your breath away. I find most people get caught up in their day-to-day lives and often forget to relax and enjoy nature. When you arrive in the community your eyes are immediately glued to the beautiful homes, natural scenery, the expansive sky, and the James River. Folks who already call Meadowville Landing home have named it Richmond’s “hidden gem” and I couldn’t agree more! It’s a tucked away oasis, but with close proximity to the interstate, Downtown Richmond, and your everyday conveniences.

How about the vibe of the neighborhood, what should one expect when they decide to call Meadowville Landing ‘home’?

Imagine the possibilities being steps away from the historic and gorgeous James River. The colonial style clubhouse has a stunning patio that overlooks the fishing ponds and the river walk. The pool and water park share those views as well. Something that I always notice is how big the sky looks as you peer out over the river. You feel relaxed and happy here, as you would if you were on vacation!

Let’s talk location –  what’s the best of the best near the community? Local schools? Favorite restaurants? Nearby things to do?

The local schools are a short distance away! Being a craft beer lover, one of my favorite spots is The Taphouse at River’s Bend. It’s a restaurant and craft beer bar, catering to all ages. The great news is it’s less than 10 minutes away from the community. Some other close-by favorites are Cesare’s Ristorante & Pizza, River’s Bend Grill, Buffalo Wild Wings, Narita Japanese Sushi Restaurant, and Wings-Pizza-N-Things, to name a few. Chick-fil-a, Chipotle, IHOP, Starbucks, and Panera are also nearby for a quick bite! What I love is that both the Starbucks and Panera have a drive-thru! That really helps me in the mornings.

If you’re looking for a good hike or bike ride, Pocahontas State Park is wonderful for nature lovers! You, of course, have the James River at your beck and call to canoe, kayak, paddle board, and swim. The interstate is less than 10 minutes away, giving you direct access to Downtown Richmond and all this wonderful city has to offer!

And the river! It must be amazing being that close to the James River. What can homeowners expect for an adventure along the James…

Oh, it is amazing! Being close to the water makes people feel more in-tune with the nature. Folks can expect adventure at every turn. The community has a dock where people can launch their kayaks, paddle boards, or just take a quick swim. There is a community boat launch as well. After a long day, you can wind down and look at the beauty all around you. Not bad, huh?

Describe Meadowville Landing in 3 words:

Tranquil, Natural, and Exquisite.

Talk us through the grand opening sales incentives:

I am so excited! We are offering an exclusive VIP incentive of $20K off the base price AND an unfinished basement to a limited number of buyers who purchase a home as part of our grand opening sales launch! That is AMAZING and it won’t last long.

Let’s switch gears and talk industry trends. What are people looking for right now in a new home in Richmond? 

Let there be light! People are searching for an open floor plan with lots of natural light and a great outdoor living environment for entertaining. The family can get together, with positive energy from the open, light, and airy environment and still have their own space. Our courtyards and outdoor living spaces give people the ability to live as comfortably outside as they do inside.

How about some fan favorites so far in our Richmond model homes?

When I am in our Richmond model homes, one of the first things I hear is something along the lines of “Oh my gosh, look at all the windows!”

People rave about how smart our space is and how nice and natural the flow is in our homes. With our ultra-energy efficient windows and open-concept floor plans, I hear people say “I just feel happy here” all the time.

In your opinion, what sets Schell Brothers apart from other builders in the area?

Our construction and our culture! We are incredibly transparent with the way we build our homes. Our Schellter™ Advanced Building Science speaks for itself, and I often “nerd out” with folks about it all the time. We build ultimate high performance homes and people are loving it!

That being said, we are not just building homes. As I always say, we are striving to discover what makes people genuinely happy. And that’s where our company culture comes into play. Our mission is to maximize happiness rather than profit. We are all incredibly passionate about not only creating happiness, but also building relationships and creating those intangible moments of joy for our homeowners and colleagues.

If you had to pick a favorite floor plan, which one would it be and why?

The Mayberry!

I love, love, love it and I am thrilled that we are building a Mayberry as our model home in Meadowville Landing! It’s not your typical ranch-style plan – it’s cozy yet spacious, with its gorgeous windows and vaulted great room ceiling. There are many options, giving folks the ability to add that personal touch. The first home I grew up in was a ranch style plan and it brings back those happy early childhood memories.


Ready to learn more about Meadowville Landing?? Right this way:

Or give Grace a call (804) 243-8161.

Get to Know…Henley!

By Ali Baker, in Uncategorized

As we barrel through 2018, we continue to expand our footprint in Richmond, adding new communities to our list of places we build. One of our latest additions, Henley, is one of those one-of-a-kind neighborhoods that you’ll fall in love with instantly. Beautiful, stately homes set on large, sprawling 1-acre lots in a picturesque setting situated near the best of the best in Henrico. Sound too good to be true? Don’t worry, it’s the real deal. We’re thrilled to be building new homes in Glen Allen, VA, and we can’t wait to show you what we have in store for Henley. But who better to give you the complete rundown then our Community Sales Manager at Henley, Jennifer.

Marketing and sales talk aside, what do you think makes Henley so unique? 

Henley is home to some of the most beautiful and architecturally diverse houses in RVA!  Besides being a stunning community, Henley is located right in the heart of Glen Allen, just minutes to Short Pump.  With Schell Brothers now being in Glen Allen, the West End finally has a semi-custom builder that can offer the best of both worlds:  flexibility and options, with tried and true processes that save time and money.

How about the vibe of the neighborhood, what should one expect when they call Henley ‘home.’ 

It’s such an amazing thing to be both so close to everything that you want to be, and yet feel so far away when you are back home.  Henley is a place where your entire family can feel at home.  Enough space to accommodate multiple generations with the open and functional layouts you desire.  Gorgeous streetscapes with beautiful sprawling homes at every turn.  Each and every home is truly unique.

Let’s talk location – what’s the best of the best near Henley? Local schools? Favorite restaurants? Nearby things to do?

Check out and I promise you will NOT be disappointed!  The elementary school is within walking distance, and Short Pump Middle and Deep Run High are some of the top ranked public schools in the state!

Hungry?  Every cuisine you can think of is right around the corner.  Anokha is my personal favorite in the area.  I could live off of their appetizers and naan alone, especially the vegetable samosas.  If you’re looking for a casual upscale meal with great wine, Coopers Hawk is fantastic.  It’s great for a date night or special celebration.

Need groceries?  Whole Foods, Trader Joes, Wegmans, and much much more are all just a short drive from your house.

Henley and Glen Allen are just a short drive to Richmond, and convenient to 95 and 288, so day trips like Charlottesville, DC, and more are quick and easy.  If you want to stay around the area, Glen Allen has a winery, nature parks, museums, spas, golf courses…. I could go on!  You’ll never be bored!

Henley features exclusive, 1-acre estate lots, tell us a little bit about these spacious, beautiful lots!

Not only is every home site one acre, but most are private and nestled in trees, with cul-de-sac lots available as well as a variety of orientations to capture the sunlight at the perfect angle you desire.

Describe Henley in 3 words:




Let’s switch gears and talk industry trends. What are people looking for right now in a new home in Richmond? 

People are continuing to fall in love with our enormous kitchen islands and outdoor spaces.  These may be new “trends” in some markets, but we have been perfecting them for years!  Our islands come in a variety of sizes and configurations, but our command center islands that seat 6 are one of the most popular features in our homes.  Our courtyards and deck spaces allow homeowners to extend their homes and enjoy our fantastic Virginia weather!

How about some fan favorites so far in our Richmond model homes? 

Aside from the kitchen and outdoor spaces that I’ve already mentioned, people are loving our open and inviting spaces on every level!  Whether it’s the 2-story light filled great room surrounded with ultra-energy efficient picture windows, a 2nd floor loft space perfect for reading areas, homework time, or an extra place for the kids to hang out, or the basement rec room, complete with wet bar, media room, and maybe even an extra bedroom, people love how smart the use of space is in our homes.

In your opinion, what sets Schell Brothers apart from other builders in the area?

In the West End, you’ll either find production builders with cookie cutter houses and smaller lots, or custom builders with overwhelming options and no predictability with cost.  Neither one of these options is taking even half of the energy saving measures into their build process that we are.

The fact that we are semi-custom gives purchasers the best of both worlds.  We have gorgeous, expertly designed floor plans, and tried and true processes in place to ensure a smooth building process and experience.  We are very transparent about pricing, our process, and options, so there aren’t any last minute surprises.  Being semi-custom gives us the flexibility to be able to work with buyers to accommodate needs that may not be a standard option, and our expert designers are available to help with our vast array of finishes to collaborate and make beautiful spaces.

Other builders, custom or not, aren’t building homes the same way that we are, and especially not as a standard option.  Our Schellter Advanced Building Science means you’ll have the strongest, most energy efficient home on the market in Richmond. 

If you had to pick a favorite floor plan, which one would it be and why? 

I LOVE the Waterford and I’m so excited that it will be our model in Henley!  From 4-8 bedrooms and up to 7495 sq ft, I love the flexibility and options in the plan.  It’s enough space for your entire family, and the courtyard area and optional 2nd floor decks and balconies allow you to extend the space in your home and enjoy your private 1-acre homesite.  The windows on the great room are so beautiful, bringing a ton of natural light in to the open floor plan.


Ready to schedule a visit? Interested in learning more? Simply click here. Or, reach out to Jennifer at (804) 402-4505. We can’t wait to show you around:)


Best Winter Activities at the Delaware Beaches

By Ali Baker, in All Communities

Oh winter. The shorter days and the colder weather can be a struggle for many of us, leading to a nagging wish for those beautiful spring and summer days to arrive sooner rather than later (we’re looking at you Punxsutawney Phil and your 6 more weeks of winter…). Despite the mid-winter itch that so many of us are feeling, there are actually many, many reasons to embrace the winter months here in our resort towns and revel in the winter activities at the Delaware Beaches.

Off-season Specials (and off-season crowds): That’s right, the absence of summer means the absence of summer crowds. Less traffic, free parking, and no waiting for a table at your favorite restaurant – woohoo! It also means off-season specials are on tap at your favorite local spots, from weekly specials at Summer House in Rehoboth to irresistible dinner deals at Bluecoast in Bethany Beach, there are countless options for scoring a delicious deal this month. And for a full rundown of the best deals at the beach, check out this exhaustive list.

Getting Outdoors: You may not have wanted to venture outside during those super cold days we experienced at the beginning of the year, but our typical Mid-Atlantic weather has returned, which means plenty of sunny days in the 40s or 50s. No, it’s not beach weather, but throw on a cozy scarf, hat and jacket and you’re all set for an outdoor adventure. The best part? The gorgeous local parks, beaches, and hiking trails are just as beautiful during the winter months, but with the added benefit of having them all to yourself! If you haven’t noticed how breathtaking our Coastal Delaware sunrises and sunsets are, than you are seriously missing out. Get outside, take in the crisp, fresh air, and revel in a sunrise or sunset – you won’t regret it.

Arts…: For your local art fix, look no further than the Rehoboth Art League. Not only does the local organization feature an amazing lineup of events and exhibits year-round, but they also host classes that will keep you busy and inspired. Sketch group, pottery studio, writer’s group, jewelry making, mommy & me classes…you name it, they’ve got it.

& Entertainment: Along with local arts, enjoy local theater by way of Clear Space Theatre. Offering classes and shows, it’s the perfect cure for the wintertime blues. Check them out this weekend, February 9-11, as Clear Space Theatre presents ‘Baskerville: A Sherlock Holmes Mystery’. Or head a little further inland to the beloved Milton Theatre where you’ll find an array of music, movies, comedy, and theatre.

Tax-Free Shopping: By now you’ve probably heard the good news about tax-free shopping in Delaware; after all, it’s a pretty sweet deal for our fellow shopaholics. With fewer crowds this time of year, it’s the perfect opportunity to score the best deals on your favorite name brands (tax free!) at the Tanger Outlets in Rehoboth. And with President’s Day Weekend just around the corner, you can bet there will be some fantastic sales worth venturing out for.

Day Trip Adventures: Still bored? How about hopping in the car and taking a trip to one of the charming local towns across the Delmarva Peninsula. Just over the state line you’ll find ‘America’s Coolest Small Town,’ Berlin, but there’s also Easton, St. Michaels and Oxford not far from home on the Eastern Shore of Maryland. Or take this time to explore the towns you drive thru regularly but never fully explore. Rehoboth Beach, Bethany Beach, Lewes, Milton, Milford, Fenwick Island…all of our coastal towns are teeming with hidden gems for you to discover, from local eateries to eclectic shops to historical stops along the way.

Drink Up: For the beer lovers out there, Delaware is overflowing with local breweries to visit and tour, including Dogfish Head, Mispillion, 16 Mile, Big Oyster, Dewey Beer Co, and Crooked Hammock. That’s a lot of beer to sample…

Ready to get out an explore all that Coastal Delaware has to offer? While you’re out an about, feel free to pop by our new home communities for a tour – or to say hi to our sales team out at their beautifully decorated model homes:)

Get to Know…Magnolia Green!

By Ali Baker, in Uncategorized

It’s been a whirlwind year at Magnolia Green, particularly since launching sales in our first neighborhood within the community, Palmilla, this past spring. Two new model homes and a long list of excited homeowners later, we’re headed into 2018 full steam ahead. There’s lots on the horizon for this amazing, master-planned community, so we’ve tasked our Community Sales Manager, Kaylie, with giving us the rundown on what makes this community so special, including the latest trends she’s seeing right now in new home selections.

Marketing and sales talk aside, what do you think makes Magnolia Green so unique? 

It genuinely feels like home. When you first drive into the community you see residents all around you. Whether they are walking their dog, riding their bike, or even just taking a stroll on the sidewalk, you get a real sense of community. The developer has done such an incredible job by making this neighborhood somewhere enticing for people to live. It’s not just a “neighborhood” it truly is somewhere to plant roots and stay for a long time. It gives people the opportunity to purchase somewhere that they can grow while the community grows as well.   

This is a well-established, master planned community with a ton of awesome amenities; what are a few favorites that you think our future homeowners will love the most? 

The Aquatic Center was a huge hit when it first opened this past summer. It really expands on that “resort” style feel within the community. The pirate ship playground that sits directly out front of the pool was actually built in California and shipped to Magnolia Green. It looks like it belongs in a storybook and really brings character to the community. All of the kids in the neighborhood rave about it. My personal favorite is the Golf Clubhouse that just finished up in October. It is more beautiful than anyone ever expected. Not only on the outside, but the inside as well (and the food is amazing too!). It’s nice for our homeowners to have so many amazing places they can hang out, get together, and relax.

Sales have been pretty incredible since launching at Magnolia Green, what are people loving about the community and/or our Schell Homes?

I’ve found that Palmilla has brought something incredibly unique to Magnolia Green…something that truly attracts just about everyone. From people wanting to down size and be in a one level home from people looking for a two-story with more space, we have the ability to offer all of these things. They are loving the style of our floor plans as well, the large windows and tall ceilings are something most builders have gone away from in recent years and we are really bringing it back. Our proximity to the golf clubhouse has been a huge hit too. It’s nice to be able to go enjoy dinner within walking distance!

How about location – Magnolia Green seemingly offers everything you might need right in the community, but what else is nearby? Local schools? Favorite restaurants? Nearby things to do?

The schools for the community are just a short commute, Winterpock Elementary is just right across the street and Cosby High School is a short car ride along with Tomahawk Middle. The great news, is that there has been talk of an elementary school being built right here within the community at some point in the next few years! In terms of restaurants, a few favorites nearby are The Boathouse, Glory Days, and Longhorn. Chipotle, Panera, and Taziki’s are awesome spots for a quick bite to eat as well. The Swift Creek Reservoir is right around the corner and is always a fun spot to go kayaking or canoeing. Pocahontas State Park is just a short drive if you’re looking for somewhere to bike or hike. 

Describe Magnolia Green in 3 words:

Inviting, Lively, and Innovative.

Or in the words of Tom Page (Manager for iStar – Magnolia Green’s developer)

“Coolest. Place. Ever.”

Let’s switch gears and talk industry trends. What are people looking for right now in a new home in Richmond? 

I find that most people are looking for an open floor plan that simply just functions well for their family. A home that has unique features and a bit of separation in certain spaces but still has that open area that everyone can get together and enjoy time together. The other thing people are looking for are outdoor spaces. People are wanting to spend just as much time outside as they are inside. Our courtyards, screen porches, and covered porches have really been a big hit.

How about some fan favorites so far in our Richmond model homes? 

The basement in our Whimbrel model has been a huge hit. Welled basements haven’t been as popular in our area so we are really creating a new trend. People are realizing that it is more beneficial to build “down” rather than “up.” 50% of our sales in Palmilla have had basements, whether welled or walk out! The other big favorite would have to be our large islands, hands down. Folks are absolutely loving how big our islands are in our kitchens. It gives people so much more space for seating along with room to really entertain. Not to mention it’s always the perfect spot for the kids to post up and do homework!  

In your opinion, what sets Schell Brothers apart from other builders in the area?

The construction of our homes in general speaks for itself. People are recognizing that we are transparent in terms of how we build our homes and they are loving the building techniques. So many people have said that when they walk into our models they just “feel different” and it really has to do with the way we build. Not only are we setting ourselves apart by our homes, but by our culture as well. People are catching on that we aren’t just here to build homes. We are building relationships with all of these future homeowners and it is turning out to be something very special. Our process is unlike any other builder’s and in my opinion we really are proving we’re here in RVA to make people happy.

If you had to pick a favorite floor plan, which one would it be and why? 

I would have to say personally my favorite would have to be The Bridgeport floor plan. I absolutely love the windows in the two-story great room and the secondary owner’s suite on the first floor. The elevations are so unique and are proving to be real head turners as well. I’m a mud room lover, so when I saw The Bridgeport’s gigantic mud room for the first time I knew it would be the next home I personally build!

Final thoughts?

Magnolia Green truly has created something here in our area that no one else ever has before. You truly could live here your entire life and never have to move.

Get to Know The Highlands!

By Ali Baker, in Uncategorized

The Highlands

There’s lots to celebrate in the new year, including the news that we are now selling in The Highlands! Located in Chesterfield, Virginia, it may seem cliche to say ‘this community is unlike any other’ but it truly is. From the 65-acre community lake, to the expansive homesites, to those awesome amenities, The Highlands is soon to be on your radar (if it’s not already). But we’ll let Leigh fill you in on our new homes in The Highlands, including favorite floor plans, must-have selections, and our current incentives.

Marketing and sales talk aside, what do you think makes The Highlands so unique? 

There is something special about The Highlands that makes you feel at home just driving through the community and taking in its natural beauty.  The community is located in the heart of Chesterfield County with a wooded surrounding that provides a serene sense of community.

This is a well-established, master planned community with a ton of awesome amenities, what are a few favorites that you think our future homeowners will love the most?

How could I only choose just a few favorites with the number of amenities The Highlands has to offer? There is a 65-acre community lake that is perfect for fishing, paddling and sailing, or you can take a swim in the Junior Olympic pool or splash-park! You can also enjoy a round of golf on The Highlands’ 18 hole championship golf course. There are also plenty of walking and hiking trails throughout the community.

There is a little bit of everything for all ages!

And how about those lot sizes! 1-5 acres?

The Highlands and Lake Margaret both offer acre-plus homesites perfect for you and your family to enjoy. Imagine what you could do with all of that space . . . The Highlands offers both privacy and relaxation in your own backyard!  And in Lake Margaret, enjoy your acre with no yard work…even better!

How about location – The Highlands seemingly offers everything you might need right in the community, but what else is nearby? Local schools? Favorite restaurants? Nearby things to do? 

It is just minutes to Pocohantas State Park which is perfect for all the nature lovers! 

The Highlands is a convenient commute to downtown Richmond and all the shopping and dining that Chesterfield and Chester have to offer. Route 288, Chippenham Parkway and I-95 make it easy to get around town!

One of my favorite local restaurants is Riptides Seafood Restaurant off Iron Bridge Rd.  The best part about it is that they are the same owners of The Highlands’ very own restaurant, The Reserve! If you haven’t been there yet— you are missing out.

Describe The Highlands in 3 adjectives: 




Schell is building throughout The Highlands, but also in Lake Margaret. What’s the difference? 

Lake Margaret is the maintenance-free, 55+ section nestled towards the back of The Highlands. It offers large, secluded homesites with the ease of maintenance-free living! Lake Margaret also has its very own clubhouse within the section perfect for neighborhood get-togethers. The best part is the Bocce Ball court.

Let’s switch gears and talk industry trends. What are people looking for right now in a new home in Richmond? 

Our basements have been a fan favorite for sure! Whether folks are trying to downsize, looking to use that extra space for storing, or interested in having an additional place for entertaining— people are really noticing the advantages of a basement. We have countless options for all of the variety of uses.  The best part… we INCLUDE a basement foundation with our homes in The Highlands and Lake Margaret!

In your opinion, what sets Schell Brothers apart from other builders in the area? 

Related to the home, our Schellter™ Advanced Building Science technologies provides the ultimate high performance home for our homeowners. People walk into our models and say they can just feel the difference in our quality!

What really sets us apart, though, is our team of employees.  We foster a culture of happiness . . . without a doubt and this will transfer into an incredible homebuilding experience for our buyers! We are all so passionate about spreading and creating happiness for ourselves and our homeowners that gives them an unparalleled home building experience.

If you had to pick a favorite floor plan, which one would it be and why? 

This is tough but if I had to choose just one, I would pick the Whimbrel floor plan! It is not your typical “ranch-style” plan that you may be used to seeing in Richmond. I have folks that weren’t even considering a ranch style floor plan that walk into the Whimbrel and immediately fall in love. It is so versatile and has plenty of options to make it your own.  It is hard to find a ranch style plan that gives you that open-concept feel but the Whimbrel does just that— it feels cozy and open at the same time!

Final thoughts?

As we open our Kingfisher model home in the first part of 2018, I’m so excited to share our Grand Opening Incentives with you!  The included unfinished basement combined with $20,000 in savings off the price is truly AMAZING.  I’m so excited for our model to open, but until then… you should take advantage of our incentive package… it won’t last long!

Interested in learning more? Simply click here.

Want to take a tour? Ready to schedule a visit? Give Leigh a call at (804) 295-4906.


Get to Know Sawgrass North

By Ali Baker, in Sawgrass North

It may sound cliche, but we truly mean it when we say that each of our communities has it’s own personality, which is why if you’re looking to settle at the Delaware Beaches in a new home community, we’re positive that we have one that is right for you. At Sawgrass North, the Rehoboth Beach address is a major appeal for home buyers, but that’s not the only reason to fall head over heels in love with this luxury gated community. And who better to tell us all about it than Grace!

Marketing and sales talk aside, what do you think makes Sawgrass North so unique? 

My location of course. It is probably the best non age-restricted community location we offer. That is, if being close to the action and downtown beach areas is important to you. I think that that the term *close to the beach* is overused in this area entirely, and people don’t really understand how important location is because sometimes a 20 minute ride to the beach can turn into a 40 minute ride to the beach, and at that point you might as well live in Bridgeville (sorry Mom and Dad). And it’s not just being 5 miles away from being toes in the sand, it’s being relative to things to do at the beach—and not just Rehoboth, Lewes and Bethany too. We are also in a location that is positioned off Route 1 as such so that you don’t need to get on any major highways to get to every day conveniences. Everything you need is a mile away from you, away from the traffic.

Sawgrass North is touted for having ‘double the amenities,’ but what does that actually mean? Which ones would you say are the most popular with the homeowners?

Sawgrass as a whole, has two clubhouses and two pools, tennis courts, tiki bars, grills and basketball courts. It’s really nice that being that we are on the smaller side in terms of community size, to have the amenities that we do. The favorite is definitely the North Clubhouse and especially the pool in the summer time!

Speaking of the Sawgrass North homeowners, tell us a little about the vibe of the community out there.

My homeowners are AMAZING. They are such a cool group of people that are all so very different and I see them out and about in Rehoboth ALL THE TIME—there is no hiding from them.  If I am at the beach, I’ll probably see Steve heading to the inlet with his surfboard on his truck, or Doug and Pam at Bottle and Cork at Jam Session every Saturday in the summer, or catching Maggie and Carl for a bite and a fancy drink at Blue Coast. They just are real laid back people, and I think they chose this location because they love the nightlife, the culture, the restaurant’s, the beaches, and I appreciate how they take full advantage of it. Most of the time, they are the ones telling me about the shows, happy hours and specials downtown – and I have lived here pretty much my whole life!

So the community itself is pretty awesome, but how about the local area? Having that Rehoboth Beach address must have it’s perks right? What’s the best of the best in Rehoboth?

What kind of question is that? A Rehoboth Beach Address has ALL THE PERKS. First of all the zip code ends in 71, which was a great year (so I am told), but Rehoboth Beach is where all the action is. Name one thing – other than Target – that you need to have accessible to you. Starbucks? Got it, in fact we have 3 of them. Fresh Market Food Stores – Rehoboth, name any clothing brand and it’s probably in the Outlets, I mean the list goes on and on. Everything is here, and it’s within roughly a 4-mile radius of your house!

But I will rapid fire the best of the best in Rehoboth: 1. Dogfish Head 2. Louie’s Pizza, 3. Henlopen City Oyster House, 4 Jam 5. Shorebreak…want me to keep going??

 2018 predictions for Sawgrass North…GO!

AH, More Happy Hours, More Homesites, More Neighbors, More FUN!

Describe Sawgrass North in 3 words. 





Let’s switch gears and talk industry trends, what are people looking for in a new home right now? 

The outdoor living space is always a favorite, but right now we have been seeing a huge demand for Command Centers in the kitchen. So if you haven’t been to our new Shearwater model lately which is the first model to showcase it, you’ll need to come see it for yourself. It is this HUGE island that is all one level, which allows for a ton of workability in the kitchen, provides a ton of storage, and also serves as an additional informal eating space as well. I don’t know what it is, but these command centers are taking our kitchens to a whole new level, they just make a huge statement in the kitchens. It is something we just started doing and people are really digging them.

In your opinion, what sets a Schell Brothers home apart from other builders? 

Undoubtedly our people. There are so many wonderful people that work for Schell and when you make happiness a priority for yourself and those around you, the experience is just completely different from anything you will find anywhere else. We actually track happiness with our customers, how funny is that? In our performance reports there is actually a little graph that tracks happiness—that is how important it is! But I think we have put together a team that is truly dedicated to the customer experience. Our goal is to create ecstatic customers and provide extraordinary building experiences, and you need the right people to accomplish that!

If you had a pick a favorite floor plan at Sawgrass North, which one would it be and why? 

The new Montauk model! We just rolled the floor plan out, and I am obsessed with it. The best way to describe it would be if the Whimbrel and the Sanderling had a baby, it would be the Montauk. It is the perfect size home and has a ton of flexibility. The owners suite is huge, it has the open concept and the kitchen in it is going to rock! It basically has a command center/island hybrid included. It’s a floor plan that was created from customer feedback, so it has a number of possibilities and a really great flow. Also, it has a name that is fun to say—Montauk.

What’s a must-have selection in new homes right now?  

Probably a Bonus Room. Especially for all those Eagles fans out there, because if you guys go to the Super Bowl we are going to need you to keep all your excitement contained to a large, conditioned island above the Garage. We don’t want to hear it.

Final thoughts?

Did you get a haircut?

Holiday Happenings at the Delaware Beaches

By Ali Baker, in All Communities

The holidays are in full swing, and at the Delaware beaches that means our favorite light displays, Christmas parades and holiday happenings are back…and arguably better than ever! It’s a busy month for those of you who love the holiday season as much as we do, and in just the blink of an eye the ball will be dropping and we’ll be celebrating the new year so now is the time to don your Santa hats, hit the holiday party circuit, and let your days be merry and bright!

Christmas Tour of Lewes – Saturday, December 2, 10am-4pm 

One of Lewes’s most beloved traditions returns this weekend, promising a full day of Christmas cheer in Downtown Lewes. The 44th Annual Christmas Tour of Lewes is hosted by The Lewes Historical Society and gives you the unique opportunity to enjoy the historic homes decorated for the holiday season. Tickets are $25 in advance and $30 the day of – proceeds benefit The Lewes Historical Society.

Lewes Christmas Parade – Saturday, December 2, 5pm-6:45pm

Leading our local holiday parade circuit is the annual Lewes Christmas Parade, which will celebrate it’s 86th year this Saturday, December 2 starting at 5pm. Bundle up, grab some hot chocolate, and meet us in Historic Downtown Lewes for a an extra helping of holiday magic. The parade begins on Savannah Road at Sussex Drive and will end in front of King’s Ice Cream Shop on Second Street.

Rehoboth Beach Hometown Christmas Parade – Tuesday, December 5, 6:30pm

The holiday fun continues on Tuesday, December 5 for the annual Rehoboth Christmas Parade. A beloved tradition for our team, look for our Schell Brothers float at both the Lewes and Rehoboth parades!

Winter Wonderfest – November 17 – December 31

It’s the most wonderful time of year! The holiday magic returns to Cape Henlopen State Park and the Cape May Lewes Ferry Terminal Grounds this year with Winter Wondefest, and we couldn’t be more excited to be a part of the fun. New this year, is our very own Schellville Christmas Village!

Schellville features 12 tiny houses, each with their own unexpected surprises inside. Drop a note in Santa’s mailbox, enjoy the snow, visit Santa’s Workshop, visit Mistletoe Market or stroll through Schellville Town Hall.

On select dates from November 17 through December 31, join us at Winter Wonderfest and explore our Schellville Christmas Lane for holiday activities and some pretty terrific family photo opportunities before hitting the carnival rides, Santa’s Workshop, the Crooked Hammock Lodge, ice skating rink and more.


Bethany Beach Holiday Happenings – Saturday, December 2, 1pm-3pm

In Bethany Beach, the holiday season will officially begin this Saturday with their annual Holiday Happenings, which includes the 3rd annual tree lighting at 5pm. There’s also Caroling on the Bandstand, December 2, 9, and 16, along with plenty of holiday-inspired shopping fun via the Weekend Wonderland in Bethany.

Winterfest of Lights

Further south in Ocean City, enjoy the 25th anniversary of the beloved Winterfest of Lights! Located on 125th street on the bayside, it’s a family tradition you won’t soon forget. Plus, Santa, hot chocolate, and plenty of festive cheer!

The Rising Trend in Multigenerational Housing

By Ali Baker, in All Communities

multigenerational housing

A question we encounter from time to time in regards to some of our larger floor plans is “who needs all of that house?” or “aren’t retirees downsizing?” or, “who wants a house that big?” The simple answer of course is that everyone has different wants and needs when it comes to their new home, but one factor that many people don’t take into account is the need for a larger house to accommodate family members that may be living with you in the future. That’s right, we’re talking about the growing trend in multigenerational housing.

Empty Nesters Are Finding The Nest To Be Not So Empty

The kids may be rounding out their high school years and heading off to college, but the truth of the matter is, more and more kids are finding themselves in a position where it’s best if they move home for a few years post-college in order to save money for their own home, pay off student loans, or even just to figure out what’s next. As a result, many empty nesters are hesitant to downsize, opting instead to relocate to a maintenance-free home that can still accommodate their visiting (for however long that may be) children.

You’re On Your Own…Or Are You?

Your kids are grown, married, completely moved out, and toting around children of their own, so your home is now entirely your home…right? Well, not entirely. Most likely you’ve found that your kids and grandkids visit often, and that you need more space than you anticipated. Having dual master suites, basements, extra bedrooms, courtyards, and loft spaces allow your visiting family to spread out and enjoy themselves in your new home, while allowing you to keep a little of that privacy and sanity you’ve been looking forward to;)

All In The Family

With longer life expectancies, more and more people are finding themselves opening their homes to their folks later in life. In this instance, apartments, townhouses or 2-bedroom homes may not provide the space your family needs to live comfortably. Instead, ample square footage, low-maintenance living, and ultra energy efficient homes that are built to last become more and more appealing, as do communities that offer ample amenities and activities for you all to enjoy without having to venture too far from home.

Take stock of your life, both what it looks like currently, and also what it could look like in the future. Decide how much square footage you’ll really need, with kids, grandkids, parents, and even your pets in mind. You just might find that more square footage is exactly what your life dictates.

Explore our new home floor plans and find your perfect fit!

Choosing the Right 55+ Community For You

By Ali Baker, in Uncategorized

55+ community

Here’s the scenario: You know you are retiring soon (or even in the next few years) but you’re not sure what that looks like. Moving out of state? Deciding between staying closer to family and friends in the northeast, or committing to being in Florida or Arizona? Downsizing to a town home, or maintaining enough space for family and friends to stay while visiting? Maintaining an active social life? There’s a lot to consider. For those of you who already know that you want to be in an age-restricted 55+ community, the choices are still endless, as you navigate between which community is best suited for you. To make it a little easier, we’ve rounded up a few key considerations when choosing a 55+ community.


For many of you, Delaware is the natural choice, with its tax benefits and proximity to the northeast, but once you’ve decided on Delaware, you still have a lot to consider. Are you someone who wants to be at the beach often, or is toes in the sand not a majority priority? Do you want to have an abundance of restaurants and shopping in close proximity, or are you looking for a community slightly removed from the hustle and bustle, with enough amenities on-site to keep you happily at home in your new community? Do you prefer a more rural feel or are you hoping to be in the heart of the action? Tour the community itself, but also be sure to get a feel for the local area and all that it has to offer.


This is a big one for you social butterflies who don’t want to retire to a life of boredom. Not all 55+ communities offer a vibrant social calendar, so it’s important to inquire about the activities and events at the communities you’re considering. Better yet, talk to the homeowners! A visit to their Facebook page can also reveal some helpful information about what life is like for homeowners year-round.


HOA fees may carry some sticker shock, but not when you consider how much you’re getting in return. For example, at Independence, $312 per month includes your lawn care, trash removal, common ground maintenance, AND all of the amenities, like the clubhouse, indoor and outdoor pools, fitness center, pickleball courts, and billiards room, to name just a few. Amenities on-site mean less traveling for you, more chances to make new friends, and just another reason to love your new home. When researching communities, check out the full list of amenities, both current and planned, to find the ones that match the lifestyle that you have in mind.

Floor Plans

Of course the most important piece of the puzzle is the actual home itself, which is why you should carefully browse the floor plan options at each community. Make a list of what you’re looking for, be it open floor plans, basement options, ranch-style homes, smaller or larger square footage, space for entertaining, or space for the grandkids. Talk to the sales team about your wish list and your ‘gotta have’ list, they’ll be able to quickly steer you in the right direction and you’ll soon find that there is a perfect community with an equally perfect floor plan waiting for you.

Where We Build

Sold on Schell and the idea of an age-restricted 55+ community? We’re currently building in two 55+ communities at the Delaware beaches, along with one on the very near horizon in Richmond:

Independence: Priced from $284,900 in Millsboro, DE, Independence offers an incredible array of amenities, including the 24,000 sq.ft clubhouse and a full social calendar of year-round activities.

Truitt Homestead: Homes priced from $379,000, Truitt offers maintenance-free living just 1.5 miles from Downtown Rehoboth Beach with a wide array of amenities planned for on-site.

Lake Margaret at The Highlands: Coming soon! A 55+ maintenance-free section of The Highlands in Chesterfield, VA.