Design Your New Home

Award Winning Design Studio

At the Schell Brothers interactive design studio, you’ll bring your dreams to life. Our friendly, experienced design consultants will guide you through a gallery of choices helping you transform imagination into reality.

Get a head start with our Online Design Studio. This digital tool compliments our physical Design Studio and helps you prepare for your Selections Appointment. Learn more

Celebrate your personal style.

The Design Team


Larry Gee Design Consultant

You’ll love... my relaxed approach, genuine demeanor, and outlandish sense of humor. I’ll guide you through a variety of unique choices and help you build the truly spectacular home that’s right for you. Together, we’ll make a ton of tiny decisions—one after the other. Before you know it, your dream will be fulfilled.

Karen Ryan Design Consultant

I make a difference because... I love helping people create a home they will truly enjoy. I’ll take the time to learn about your individual needs and lifestyle—to help you design the one-of-a kind home that will make you proud.

What to expect at your Design Selections Appointment

This is the exciting part... now you get to choose what goes in your new home!

Your Design Consultant will contact you to schedule a Selections Meeting within 2 weeks after you sign your contract. During this appointment we will guide you through the personalization of both the inside and the outside of your home.

We o­ffer many choices, so make sure you go over your Optional Choices Guide provided by your Sales Manager and visit the many models in our communities before this appointment so you have a general idea of what options are available to you. If you have any questions, feel free to contact your Design Consultant prior to the appointment.

Get a head start with our Online Design Studio and prepare for your Selections Appointment. Learn more

Frequently Asked Questions

Q. Do I need an appointment to walk through the Schell Brothers Design Studio?

A. Yes, our showroom is available by appointment only. If you plan to purchase a home and would like to set up a visit, please arrange this with your Community Sales Manager.

Q. When are Design Studio Previews offered?

A. Preview appointments are available on select Saturdays. To find out when the next available preview will take place, please contact your Community Sales Manager.

Q. What is a Design Studio Preview and how do I request an appointment?

A. We understand that the Design Studio Selections Appointment can be the most exciting time in the homebuying experience, but also can be overwhelming for some. That’s why we are offering Design Studio Preview Appointments that are structured to offer an opportunity for you to view selections prior to your design appointment, ask questions, and begin to envision how your home will come together to showcase your personal taste. With design appointments being exclusive to contract buyers, this is also your opportunity to bring along your Realtors and/or family and friends who you would like to take part in your selections process. Previews will be scheduled so that they take place after your purchase agreement, but prior to your design appointment. If interested, contact your Community Sales Manager today!

Q. Who should I contact with questions regarding my upcoming design appointment?

A. We have a Design Coordinator who is available to answer all of your questions. Please contact Cori at cori@schellbrothers.com or by phone at (302) 212-2483 if you have any questions or concerns about your upcoming design appointment.

Q. Who do I contact for pricing prior to my design appointment?

A. Please contact your Community Sales Manager to request pricing for both structural and finish selections prior to your design appointment.

Q. How can I assure a productive design studio meeting?

A. Our goal is to make this a productive and enjoyable day for you, so don’t fret! In order to help you get the most out of your design experience, we have created a checklist with a few things to prepare you for a successful design appointment.

Q. How long do I have to decide on the finishes for my home?

A. We allow an entire day for your personalized design appointment. Typically design appointments last anywhere from 5 - 7 hours.

Prepare for your appointment.

Get a head start with our Online Design Studio

Making all of the choices for your new home is exciting, but can also be a daunting task. To help you prepare for your Selections Appointment, browse our inspirational new home idea gallery, create style collages, and save your favorite selections.

Open the Online Design Studio

Exciting Possibilities Await!

New Home Floor Plan Designs by Schell Brothers

Personalize Your Floor Plan

Our floor plans are designed for livability, efficiency, and happiness. We offer a lot of structural options so you can personalize your new home and make it just the way you want it. Check out the Interactive Plan Tool available on each floor plan page.

Single Family Floor Plans

Built on the Schell Brothers foundation.

From the roots up, Kincade homes are built with the same high quality craftsmanship that has defined the Schell Brothers legacy. We’ve poured over ten years of experience into designing homes that will make you proud. Our number one goal is happiness, and Kincade Homes delivers on that promise.

Learn more about Kincade Homes by Schell Brothers

Meet the family

Discover just how amazing our Kincade home plans really are.

* Starting price after limited incentives in select communities.