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Schell Brothers named 2023 Builder of the Year by PROBUILDER Magazine. Read the Article

Why Choose Schell
The Schell Brothers Difference

There are many reasons to build your new home with Schell Brothers, and the one thing that sets us apart the most is our purpose and Culture of Happiness.

Our Purpose
We've decided to maximize happiness rather than profit.

Our company has a unique purpose: to maximize happiness rather than profit. Chris Schell left a lucrative career in finance to found Schell Brothers with the sole intent of creating a company that put the happiness of its employees and customers above all else. Ironically and unintentionally, Chris discovered that a genuine commitment to this purpose has made Schell Brothers surprisingly “successful” by all definitions of the word.



In no other area is our mission to maximize happiness more evident than in the attitude and energy of our team members. Our customers are constantly commenting on how amazing our people are. Our company culture is unique and tends to attract fun-loving outgoing people who genuinely enjoy life and love being a part of the Schell Brothers team. Learn More

Mark Brady Construction Manager, since 2019 with homeowners Maureen & Bong

Mark Brady Construction Manager, since 2019 with homeowners Maureen & Bong


We build happiness.

We build happiness.

Our company has a very unique purpose: to maximize happiness rather than profit.

Focusing on the happiness of our employees and homeowners before anything else makes us the best possible versions of ourselves and that much better at what we do. Our culture of happiness and gratitude permeates everything - it keeps us smiling and coming to work each day. Our WHY is happiness. What's yours? Learn More

We're one big family.

In the words of our friends and customers - we're building the best communities and lasting friendships. At Schell Brothers, we pride ourselves on creating communities where neighbors become friends. We love that our homeowners take pride in where they live. From community happy hours to activities and clubs, that "Schell family feeling" is fostered in everything they do. But don't take our word for it - check out some homeowner testimonials. Learn More

We're ahead of the curve.

When it comes to leveraging software and technology, we are ahead of the curve compared to most builders.

Our proprietary Heartbeat Customer Portal has made the homebuying experience more enjoyable. This innovative and easy-to-use program allows our buyers to have one place to communicate with all team members involved in their build via a simple text messaging platform. In addition, buyers can get design inspiration, track their build, view all their documents related to their home, and manage warranty items post-build. Learn More

We're easy on the eyes.

We build high-performance homes with quality craftsmanship and extensive personalization and a tremendous amount of time and effort goes into the design of our homes. The exceptional curb appeal of a Schell Brothers home reflects the quality and care that goes into the house and is a huge source of pride for our homeowners. You don't need to buy a custom home to get beautiful high-end finishes and awe-inspiring spaces that fit perfectly for how you live. Schell Brothers offers numerous floorplan options, including additional bedrooms and bathrooms, living area extensions, primary luxury suites, and much more. Learn More

We let the light in.

We let the light in.

We recognize that more natural light makes a home feel much better.

We don't skimp on the quantity or quality of the windows in our homes. We design our floor plans to minimize "wasted" space and enhance the areas of the house that are most important to the homeowner. Our unique home plans constantly evolve and include everything today's homebuyer wants and needs. Learn More

We're energy efficient.

Every Schell Brothers home includes a healthier, more comfortable living environment. Schell Brothers homes use less than half the energy used by a typical house of similar size. Built-in Schellter technology means your Schell Brothers home includes numerous energy-saving "green" features. These features not only significantly reduce your utility bills but also increase the resale value of your home. Learn More

We've got style.

Our design process provides homeowners with all the tools and resources necessary to make choosing beautiful finishes fun and easy.

In addition to spending an entire day with a design professional in our Dare to Dream Design Studio, buyers can browse our Online Design Studio to view inspiration photos and create finish collages. Extensive personalization and selection options guarantee that it will be uniquely yours when you purchase a Schell Brothers home. Learn More

We're here to help you.

Schell Brothers is known for providing outstanding customer service. While many builders rely solely on their subcontractors to provide post-settlement service, Schell Brothers has dedicated resources to assist our homeowners. Homeowners can submit Warranty Service Requests through our online portal, and our professional coordinators and technicians will be ready to assist you. Learn More

We help our neighbors.

One of the greatest benefits of being successful is the opportunity to give back.

Not only do we care about our customers, but we're also passionate about our community and are eager to stay involved in community service activities and fundraisers. Learn More

We live up to the hype.

We love building amazing houses, and sometimes we get recognized for it too.

We know that to live up to our mission of happiness, we need to walk the walk. Schell Brothers is proud to be consistently recognized among award-winning builders not only in the markets we serve but also nationally. Learn More

Hi there, I'm Grace Hoinowski.

I'm here to help! I can answer questions about communities and floor plans. I can also schedule a virtual or in person appointment for you.

Request an Appointment.

Thanks for your interest! We can’t wait to meet with you.

To best help you, the first step is for us to get to know you better and understand what you’re looking for via a virtual appointment. That way we can point you in the right direction when you’re ready to visit our communities in person.

When you join our list, you agree to receive email updates and promotions, as well as calls if you share your phone number.
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