Forty Under 40

Kaylie Austin grew up around home building; her mother worked for a local home builder. In college, Austin took a different track, earning a BS in Science of Psychology, then went into B2B sales. She quickly learned she didn’t enjoy selling something that didn’t excite her.

Home building did, and she started working for a local builder. In 2016, Delaware-based Schell Brothers asked Austin to be involved in starting a new division in Richmond, Va. “I thought it would be neat to help something grow from the ground up,” Austin says.

She started as a Community Sales Manager, and in five years helped to grow the division, becoming Division Sales Manager responsible for managing the entire Richmond sales team. Austin attributes her success to hard work, an ethic learned from her parents.

In her current position, Austin has garnered multiple sales awards from the company and the Home Building Association of Richmond. In 2021, Austin she was voted into the Senior Partner program at Schell, a group of employees the company believes can contribute to its growth

Forty Under 40

A HUGE congrats to our Director of Sales, Jamie Cassey Hastings!

Professional Builder magazine unveiled its annual 2019 Forty Under 40 list of rising stars in the home building industry and Jamie is among the honorees profiled in the March 2019 issue. This year’s winners were selected from more than 150 nominations from all regions of the country and Jamie made her mark! Her personal and professional accomplishments are truly inspiring and we are incredibly proud to have her on our team.

Awwwwards!

We love building amazing houses, and sometimes we get recognized for it too.

The Nationals

Presented by the Sales and Marketing Council of the National Homebuilders Association, Silver Nationals are handed out to the top vote recipients in several categories. These recipients then become national finalists for the Gold Awards, which will be announced and presented at the Builders Show.

The Nationals pay tribute to superior new–home sales and marketing achievements, homebuilders, and associates. As the nation’s largest competition for new–home sales and marketing professionals and communities, The Nationals showcase award-winning builders in distinguished national, regional, and local publications.

  • 2022 National Awards

    • Silver Award: Best Print Ad - Single Ad: Walden
    • Silver Award: Best Print Campaign - Series of Ads: Walden
    • Silver Award: Best 30-60 Second Commercial: Find Your Happiness
    • Silver Award: Best Social Media Campaign: Kudos For A Cause
    • Silver Award: Building Industry Community Spirit Award: Kudos For A Cause
    • Silver Award: Best Single Family Detached Model Home 3,001 to 3,500 sf: Bayside - The Sanibel
  • 2021 National Awards

    • Gold Award: Marketing Professional of The Year for a Builder/Developer: Alyssa Titus
    • Gold Award: Building Industry Community Spirit Award: Project Kudos - Feeding Delaware
    • Silver Award: Best Print Campaign - Series of Ads (2 or more): Home Is Where The Heart is
    • Silver Award: Best 30-60 Second Commercial (Broadcast or Youtube): Life Ain't So Ruff
    • Silver Award: Best Social Media Campaign: Locals Support Locals
    • Silver Award: Best Video - Long format - over 1 minute: Project Kudos
    • Silver Award: Best Digital Marketing Campaign: New Normal
    • Silver Award: Best Sales/Leasing Center: Mobile Marketing Unit
    • Silver Award: Best Interior Merchandising of a Model Priced $375,00 to $500,000: Tidewater Landing - The Mayberry
    • Silver Award: Best Single Family Detached Model Home 2,000 to 2,500 sf: Independence - The Newport
  • 2020 National Awards

    • Gold Award: Best Direct Mail Program: At Home With Schell Brothers
    • Gold Award: Building Industry Community Spirit Award: Project Kudos
    • Silver Award: Best Digital Marketing Campaign: Home Reimagined
    • Silver Award: Best Print Campaign - Series of Ads (2 or more): Home Reimagined
    • Silver Award: Best Special Promotion: Kindness Rocks
    • Silver Award: Best Design Center: Schell Brothers Design Studio - Richmond, VA
    • Silver Award: Best Single Family Detached Model Home 3,501 to 4,000 sf: The Chesapeake
  • 2019 National Awards

  • 2018 National Awards

  • 2017 National Awards

    • Silver Award: Sales Professional of the Year: Adam Pettengell
    • Silver Award: Best Architectural Design of an Attached Home Plan (Single Plan): The Pinehurst at The Peninsula
    • Silver Award: Best Interior Merchandising of a Custom Home: Rodney Street by Echelon Interiors
  • 2016 National Awards

    • Silver Award: Sales Person of the year: Josh Hay
    • Silver Award: Sales Team of the Year: Adam Pettengell & Jordan Gorsch
    • Silver Award: Best TV Commercial: It’s Ok to Love Your Home
    • Silver Award: Best Architectural Design, Single Family Detached Home Priced $500,000 to $750,000: The Sanibel at the Peninsula

    2016 NAHB Best in Green Awards

  • 2015 National Awards

    • Gold Award: Best Welcome Center: The Coffee House
    • Gold Award: Online Sales Counselor of the Year: Sara Besche
    • Silver Award: Best Social Media Contest: Schell Style
    • Silver Award: Best Interior Design of a Custom Home: Kings Creek Residence
    • Silver Award: Best Interior Design of a Custom Home: Laurel Street Residence
    • Building Industry Community Spirit Award: Building For Ben
  • 2014 National Awards

  • 2013 National Awards

    • Gold Award: Sales Manager of the Year: Jamie Hudson
    • Gold Award: Best Architectural Design, Single Family Detached Home 2,500 - 4,000 sqft: The Hartford
    • Silver Award: Sales Person of the Year: Josh Hay
    • Silver Award: Best Architectural Design, Single Family Detached Home over 4,000 sqft: The Kingfisher
  • 2012 National Awards

  • 2011 National Awards

    • Gold Award: Sales Person of the Year: Daniel Kauffman
    • Gold Award: Best TV Commercial: Coming Together, Growing Stronger
    • Gold Award: Best Website for a Builder: schellbrothers.com
    • Gold Award: Best Product Design of a Single Family Detached Home: The Milton, designed by Rebecca Fluharty
    • Silver Award: Best Integrated Internet Marketing Campaign: Coming Together
    • Silver Award: Best Print Campaign: They Said
  • 2010 National Awards

  • 2009 Best in American Living Awards

  • 2007 National Awards

    • Gold Award: Best Website for a Community, Heritage Creek.

The Regal Awards

The Regal Awards celebrate excellence in the home building industry honoring the best builders in Delaware.

In the first quarter of each year, the premier builders in the state compete to showcase their efforts from the prior year. “Regals” are awarded in a variety of categories and price ranges for new homes, styles and communities along with advertising and marketing campaigns.

Schell Brothers is proud to be consistently recognized among the award winning builders in Delaware.

  • 2021 Regal Awards

    Awarded in 2022

    • Schell Brothers won the following Home Building awards:
    • Best Home Design: The Sanibel
    • Best Interior Merchandising - Home: The Sanibel
    • Best Bathroom Design: The Lookout
    • HERO Outstanding Community Service Award - Team/Company: Kudos for a Cause
    • Best Luxury Custom Home - 4,001+ over $400,000: The Lookout
    • Best Delaware Custom Home of the Year: The Lookout
    • Best Interior Design: The Lookout
    • Best Luxury Community Home - 3,001 - 4,000 sq.ft.over $400,000: The Sanibel
    • Best Active Adult Community Home - 3,001 - 4,000 sq.ft.: The Heather
    • Schell Brothers won the following Marketing awards:
    • Best Video or Commercial: Schellville 2021
    • Best Social Media Campaign: Kudos for a Cause
    • Best Website: Seabreeze Village Website
    • Best Informational Brochure or Booklet: Design Your Dream Home
    • Best Print Ad: Walden
    • Best Postcard or Direct Mail: At Home with Schell
    • Best Marketing of the Year - Builder: Schell Brothers
    • Schell Brothers won the following clubhouse awards:
    • Best Interior Merchandising - Clubhouse: Governors Clubhouse
    • Best Exteior Merchandising Clubhouse: Govenors Clubhouse
    • Schell Brothers won the following individual awards:
    • Designer of the Year (TIE): Susan Herring
    • Designer of the Year (TIE): Jamie Senard
    • Diamond Million Dollar Club:
    • Natalie Hay, Tyler Brock, Austin Oswinkle
    • Josh Hoinowski, Josh Stone, Josh Hay
    • Tyler Teed, Joe Wobeter, Alli Perry
    • Grace Hoinowski, Frank Ryan, Amanda Kincaid
    • Jay Huack, Adam Pettengell
    • Gold Million Dollar Club:
    • Tiffany Raeuber
    • Silver Million Dollar Club:
    • Rosemary Wehberg, Mollie Petrone, Tarrah Ferris Scarborough
  • 2020 Regal Awards

    Awarded in 2021

    • Schell Brothers won the following community awards:
    • Delaware Community of the Year: Saddle Ridge
    • Sussex County Community of the Year: Saddle Ridge
    • Best Exterior Merchandising - Community - 75+ Homes/Yr.: Saddle Ridge
    • Delaware Community Home of the Year: The Mayberry at Tidewater Landing
    • Best Green Community Home - 2,001-3,000 Sq Ft - 75+ homes/Yr.: The Orchid at Saddle Ridge
    • Best Green Community Home - 3,001 - 4,000 - 75+ Homes/Yr.: The Heather at Truitt Homestead
    • Best Luxury Community Home - 75+ homes/Yr.: The Heather at Truitt Homestead
    • Best Active Adult Community Home - 75+ Homes/Yr.: The Heather at Truitt Homestead
    • Best Interior Merchandising 75+ Homes/Yr.: The Mayberry at Tidewater Landing
    • Best Multifamily Community Home - 75+ Homes/Yr.: The Tidewater
    • Schell Brothers won the following clubhouse awards:
    • Best Exterior Merchandising Clubhouse - 75+ Homes/Yr.: Saddle Ridge Clubhouse
    • Best Interior Merchandising Clubhouse - 75+ Homes/Yr.: Saddle Ridge Clubhouse
    • Best Clubhouse Design - Community Builder: Saddle Ridge Clubhouse
    • Schell Brothers won the following Marketing awards:
    • Best Marketing of the Year: Schell Brothers
    • Best Image Campaign - 75+ Homes/Yr.: Your New Normal
    • Best Social Media Campaign - 75+ Homes/Yr.: Locals Supporting Locals
    • Best Video or Commercial – 75+ Homes/Yr.: Life Ain’t So Ruff
    • Best Email Blast - 75+ Homes/Yr.: Saddle Ridge Clubhouse Virtual Tour
    • Best Print Ad - 75+ Homes/Yr.: Your New Happy Hour
    • Best Event or Promotion: Locals Supporting Locals
    • Hero (Covid-19) Outstanding Community Service Award Team/Company: Project Kudos Team
    • Schell Brothers won the following individual awards:
    • Sales Director of the Year: Jamie Hastings
    • Sales Person of the Year: Nikki Gough
    • Sales Team of the Year: Adam Pettengell and Amanda Kincaid
    • Superintendent of the Year: Brain Triscuit
    • Selections/Options Coordinator of the Year: Rhianna Abel
    • Diamond Million Dollar Club:
    • Adam Pettengell, Nikki Gough, Amanda Kincaid
    • Austin Oswinkle, Tiffany Raeuber, Rosemary Wehberg
    • Jay Hauck, Josh Stone, Frank Ryan
    • Josh Hoinowski, Tyler Brock, Tyler Teed
    • Grace Hoinowski, Natalie Hay, Josh Hay
    • Alli Perry, Joe Wobeter, Carole Britain
    • Gold Million Dollar Club:
    • Mollie Petrone, Tarah Ferris Scarborough
  • 2019 Regal Awards

    Awarded in 2020

    • Schell Brothers won the following Home Building awards:
    • Best Interior Merchandising of a Clubhouse 75+ Homes: Tidewater Landing Clubhouse
    • Best Exterior Merchandising of a Clubhouse 75+ Homes: Tidewater Landing Clubhouse
    • Best Kitchen Design of Custom Home: Echelon Homes, The Farmhouse
    • Best Luxury Home 75+ Homes: The Chesapeake at Sawgrass North
    • Best Active Adult Community Home: The Newport at Independence
    • Schell Brothers won the following Marketing awards:
    • Best Print Ad for a Builder 75+ Homes: Home Reimagined
    • Best Post Card or Direct Mail Piece: At Home Magazine
    • Best Social Campaign: Project Kudos
    • Best Email Blast 75+ Homes: Home Reimagined
    • Best Commercial or Video 75+ Homes: Home Reimagined
    • Best Event or Promotion 75+ Homes: Kindness Rocks
    • Best Image Campaign 75+ Homes: Home Reimagined
    • Best Overall Marketing
    • Schell Brothers won the following individual awards:
    • Project Manager of the Year: Joe Yurisic
    • Sales Person of the Year: Joe Wobeter
    • Marketing Director of the Year: Alyssa Titus
  • 2018 Regal Awards

    Awarded in 2019

    • Best Mulitfamily Community Home (75+ Homes): The Bristol at Coastal Club
    • Best Active Adult Community Home (75+ Homes): The Orchid at Truitt Homestead
    • Best Interior Merchandising (75+ Homes): The Bluebell at Solitude
    • Best Luxury Community Home – Over $400,000 (75+ Homes): The Whimbrel at Solitude
    • Best Outdoor Design (Creative Courtyards): The Bluebell at Solitude Courtyard
    • Best Email Blast (Creative Courtyards)
    • Best Print Ad (Creative Courtyards)
    • Best Image Campaign (Creative Courtyards)
    • Best Print Ad (Marketing): Vitamin Sea
    • Best Informational Brochure or Booklet (Marketing): The Look Book
    • Best Logo (Marketing): Governors
    • Best Billboard (Marketing): Christmas Countdown
    • Best Social Media Campaign (Marketing): Give Kudos To Your Home
    • Best Email (Marketing): Monthly Newsletter
    • Best Video or Commercial (Marketing): Unmatched Customer Service
    • Best Event/Promotion (Marketing): Homeowner Appreciation Party
    • Best Image Campaign (Marketing): Governors
    • 19 Community Sales Managers honored for outstanding sales performance
  • 2017 Regal Awards

    Awarded in 2018

    • Best Clubhouse Design: The Lighthouse Club at Coastal Club
    • Best Exterior Merchandising - Clubhouse: The Lighthouse Club at Coastal Club
    • Best Interior Merchandising - Clubhouse: The Lighthouse Club at Coastal Club
    • Sussex County Community of The Year: Coastal Club
    • Delaware Community of The Year: Coastal Club
    • Best Green Home: The Mayberry at Coastal Club
    • Best Active Adult Home: The Whimbrel at Independence
    • Best Multifamily Home: The Hatteras
    • Best Luxury Community Home (4,000+SF): The Carnegie at Showfield
    • Best Interior Merchandising: The Carnegie at Showfield
    • Best Luxury Community Home (3,000-4,000SF): The Shearwater at Sawgrass North
    • Best Exterior Merchandising - Home: The Shearwater at Sawgrass North
    • Best Print Ad: Truitt Homestead - Live Like a Kid Again
    • Best Post Card or Direct Mail: Truitt Homestead - Live Like a Kid Again
    • Best Billboard: Truitt Homestead - Live Like a Kid Again
    • Best Image Campaign: Truitt Homestead
    • Best Video or Commercial: Dracula’s New Schell Home
    • Best Social Media Campaign: Introducing The Villas at Coastal Club
    • Sales Team of The Year: Bayside Team - Frank Ryan, Natalie Sweeney, John Gross
    • 18 Sales Team Members honored for outstanding sales performance
  • 2016 Regal Awards

    Awarded in 2017

  • 2015 Regal Awards

    Awarded in 2016

    • Sales Person of the Year: Tyler Brock
    • Selection Coordinator of the Year: Cori Bane
    • Superintendent of the Year: Chris Yurisic
    • Sales Team of the Year: Jordan Gorsch & Adam Pettengell
    • Best Exterior Merchandising of a Home: The Sanibel
    • Best Exterior Merchandising of a Clubhouse: Sawgrass North Clubhouse
    • Best Exterior Merchandising of a Community: The Peninsula
    • Best Sussex Community of the Year: The Peninsula
    • Community with Best Amenity Value: The Peninsula
    • Best Home Design: The Catalina
    • Best Single Family HOME 4,001 + SF: The Whimbrel
    • Best Single Family Home 3,001-4,000 SF: The Kingfisher
    • Best Active Adult Home 3,001-4,000 SF: The Kingfisher
    • Best Luxury Home 4,001 + SF: The Whimbrel
    • Best Multi- Family Home 3,001-4,000 SF: The Pinehurst
    • Best Design Center: Dare to Dream Design Studio
    • Best Interior Merchandising of a Clubhouse: Sawgrass North Clubhouse
    • Best Bath: The Grand Cayman bath
    • Best Kitchen: The St. Croix kitchen
    • 18 Sales Team Members honored for outstanding sales performance
  • 2014 Regal Awards

    Awarded in 2015

    • New Castle Community of the Year: Parkside
    • Delaware Community of the Year: Parkside
    • Best Use of Technology: Schell Style Social Media Campaign
    • Best Event/Promotion: Taste of Schell Real Estate Agents Event
    • Best Print Ad: Senators “New Phase”
    • Best Marketing of the Year
    • Best Interior Merchandising: The Kingfisher at Sawgrass
    • Best Green Home (4,001+ sq feet): The Kingfisher at Parkside
    • Best Single Family Home (2,001- 3,000 sq ft): The Whimbrel
    • Best Single Family Home (3,001- 4,000 sq ft): The Cassidy
    • Best Active Adult Home (2,001-3,000 sq ft): The Whimbrel at Independence
    • Best Design Center: Dare to Dream Design Studio
    • Project/Production Manager of the Year: Carmen Marinelli
    • Superintendent of the Year: Joe Yurisic
    • Selections/Options Coordinator of the Year: Karen Ryan
    • Salesperson of the Year: Vicki King
    • 19 Sales Team Members honored for outstanding sales performance
  • 2013 Regal Awards

    Awarded in 2014

    • Best Use of Technology: Schell Brothers Website
    • Best Print Ad: Model Grand Opening at Senators
    • Best Promotional Piece: I’ve Got Time for That TV Commercial
    • Best Event/Promotion: Kincade Block Party
    • Best Active Adult Home: The Cassidy
    • Best Single Family Home: The Catalina
    • Best Green Home: The Henlopen
    • Best Multi-Family Home: The Concord
    • Best Design Center: Dare to Dream Design Studio
    • Marketing Director of the Year: Christina Harvey
    • Project/Production Manager of the Year: Carmen Marinelli
    • Selections/Options Coordinator of the Year: Karen Ryan
    • Sales Team of the Year: Josh Hay, Vicki King, Melissa O’Neill, Dan Kauffman
    • Highest Sales Volume: Dan Kauffman
    • 13 Community Sales Managers honored for outstanding sales performance
  • 2012 Regal Awards

    Awarded in 2013

    • Best Green Built Home over 2,500 sqft: The Hartford at Heritage Creek
    • Best Single Family Home over $400,001: The Kingfisher at Breakwater
    • Best Builder Brochure: Schellter Brochure - What it is and why you want it
    • Best Image Campaign: Senators
    • Best Active Adult Clubhouse: Independence Hall
    • Single Family Resort Community of the Year Under $500,000: Breakwater
    • Superintendent of the Year: Johnny Cristaldi
    • Sales Director of the Year: Jamie Hudson
    • Sales Person of the Year: Josh Hay
    • Selections/Options Coordinator of the Year: Larry Gee
    • 13 Community Sales Managers honored for outstanding sales performance
  • 2011 Regal Awards

    Awarded in 2012

  • 2010 Regal Awards

    Awarded in 2011

  • 2009 Regal Awards

    Awarded in 2010

    • Best Image Campaign: LIVE Campaign
    • Best Website for a Local Builder: schellbrothers.com
    • Best Builder/Real Estate Agents Promotion: Energize 2009
    • Best Special Event or Promotion: Casino Night for Charity
    • Best Interior Merchandising for a Condo priced under $300,000: The Doradillo
    • Best Interior Merchandising for a Single Family Home from $250,001 - $350,000: The Madison
    • Best Interior Merchandising for a Single Family Home from $350,001 - $500,000: The Columbus
    • Best Interior Merchandising for a Single Family Home from $500,001 - $750,000: The Herring Point
    • Best Interior Merchandising for a Single Family Resort Home under $500,000: The Mariner
    • Best Condo: The Doradillo
    • Best Single Family Home from $250,001 - $350,000: The Madison
    • Best Single Family Home from $500,001 - $750,000: The Herring Point
    • Best Renovation or Remodel Home: Seavoice
    • Best Community Clubhouse: Independence Hall
    • Best Sales Office: Penny Lane
    • Active Adult Community of the Year: Independence
    • Single Family Community of the Year from $250,001 - $350,000: Heritage Creek
    • Single Family Resort Community of the Year over $500,001: Breakwater
    • 5 Community Sales Managers honored for outstanding sales performance
  • 2008 Regal Awards

    Awarded in 2009

    • Best Clubhouse: Independence Hall
    • 3 Community Sales Managers honored for outstanding sales performance
  • 2006 Regal Awards

    Awarded in 2007

  • 2005 Regal Awards

    Awarded in 2006

    • Best Color Print Ad for an Individual Community - Builder Member: Breakwater
    • Best Brochure for a Community with an Average Sales Price $500,000 - $749,999: Breakwater
    • Best Exterior Merchandising for a Multi-Family Home with an Average Sales Price $200,000 - $349,999: Paynter’s Mill
    • Best Multi-Family Home: Paynter’s Mill

The MAME Awards

The Richmond MAME awards celebrate excellence in the home building industry in Richmond, Virginia.

Premier builders in the Richmond area vie to have their work recognized by the Home Builders Association. Awards are given in a wide array of categories which include best floorplans, interior design, and marketing campaigns.

Schell Brothers is proud to be recognized consistently in the RVA market.

  • 2021 MAME Awards

    Awarded in 2022

    • Sales Manager of the Year: Kaylie Austin
    • Platinum Sales Volume Award ($13.5M): Leigh Monette
    • Platinum Sales Volume Award ($13M): Zach Caudill
    • Marketing Excellence by a Builder: 51-100 Homes
  • 2020 MAME Awards

    Awarded in 2021

    • Platinum Sales Award for closing $20M in sales: Leigh Monette
    • Platinum Sales Award for closing $8.7M in sales: Zach Caudill
    • Marketing Excellence for a Builder 51 - 100 homes
    • Best Video for a Christmas Commercial: “I’ll Be There”
    • Best Model Home $900,000+: The Chesapeake Model Home
    • Best Digital Advertisement
    • Best Advertising Campaign During a Pandemic
  • 2019 MAME Awards

    Awarded in 2020

    • Platinum Volume Award: Kaylie Austin
    • Gold Volume Award: Leigh Monette
    • Best Advertising Campaign: Home Reimagined
    • Marketing Excellence for a Builder: Schell Brothers
    • Best Design Center: Schell Brothers
  • 2018 MAME Awards

    Awarded in 2019

  • 2017 MAME Awards

    Awarded in 2018