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Schell Brothers named 2023 Builder of the Year by PROBUILDER Magazine. Read the Article

Food Lovers!

By Adam Pettengell, in The Avenue

Yes, I am one of those people. I do love food. I also love trying new restaurants. Put these together and I guess I couldn’t of landed anywhere better than Rehoboth Beach where food and restaurants are in abundance. As luck would have it, a special event is happening in Rehoboth from the 3rd of June till the 9th. It’s restaurant week! Yaaaaaaaaaaay.

So what does that mean? Yes restaurants will be open as always BUT in this period of time you can go and get a lunch or dinner at super-duper prices. As much as I like food, some of the fine dining experiences to be had usually come at a cost. You’ve heard the saying ”you get what you pay for”. For gourmet food you expect to pay a bit more. I guess in many ways, it’s like Schell Brothers. We use higher quality materials than most other builders in the area. We deliver higher quality homes just like fine dining restaurants deliver higher quality food! How many times have you gone and brought an item only to be disappointed by the lack of quality in the end? Probably more often than you would like to admit. Never take that chance with food and especially not when you’re buying a home at the beach.
So getting back to food. What does this mean? Well it means that during restaurant week you can go and try out many fine dining restaurants in Rehoboth and still have money left for Funland.
A three course meal at Blue Moon, Zebra (yummy), or Salt Air for only $20 is a steal! Nearly as good as buying a new home on The Avenue with Schell Brothers. Okay that was a shameless plug, but The Avenue will go down in history as one of the last new-home communities in Rehoboth, that I’m sure about.
If you can’t make it out for dinner, go for lunch. Go and try places you’ve never tried before. You’ll never know unless you try it. I’m sure I say that to my kids… and wife! Remember, we are all here for a good time, not a long time 🙂
If you’re still undecided, well have a look at the Rehoboth Foodie website. It gives you reviews on all the restaurants in the area and tells you about the new ones opening up. PLEASE remember though, everybody has different tastes and one person’s heaven is another person’s hell.
Top 4 restaurants I’ve not tried yet:

  1. Cabo (brand new)
  2. Café Azafran (we have a ton of gift cards to use)
  3. Mixx (the wife loves martinis so should be a winner)
  4. Back Porch Café (the misses is a bit fussy but I’m hoping to get this one checked off)

I’ve been lucky enough to have tried most all the others so let me know what type of food you’re looking for and I’ll be sure to give you my recommendation.
Good luck out there food lovers!

Cinco de Mayo in Rehoboth Beach

By Adam Pettengell, in The Avenue

Dos Locos on Rehoboth Ave.

Cinco de Mayo (Spanish for “fifth of May”) is a celebration held on May 5, surprisingly enough. It is celebrated regionally in Mexico, nationwide in the United States, and is a big occasion down here at the beach. The date is observed in the United States as a celebration of Mexican heritage and pride to commemorate the cause of freedom and democracy during the first years of the American Civil War.

What does it mean to me?  It’s a super duper excuse to go Mexican for the night and believe me I don’t need an excuse. What’s the best place to celebrate Cinco de Mayo here at the beach? Well this is right up my street. I guess it depends on your mood and whether margaritas are important to you. Margaritas are imperative in my family as my wife loves them!
My go to suggestion has to be Moe’s Southwest Grill. I think I could honesty eat Moe’s everyday of my life. Queso and chips are stupendous and I rarely leave with my food under my arm without rummaging around for the chips straight away. Plus how can you not like a place that shouts out “WELCOME TO MOE’S” every time someone enters. Scared the wits out of me the first time I went in! My favorite menu item is the Joey with steak, rice, peppers, mushrooms, queso and salsa. Moe’s just added an app so you can order on your phone and avoid the queues! It might just be the best app ever! Although my MIL loves the Walgreens app for repeat prescriptions… She’ll kill me for writing that.
My favorite spot for margaritas and dinner in Rehoboth has to be Dos Locos. They do pumpkin margaritas (Halloween season) and the misses loves them. Not my cup of tea but there you go. Great bar food and they have awesome Karaoke! Yes I participated and it was amazing. “I feel it in my fingers, I feel it in my toes…” and so the song continues! Classic.
My favorite Lewes spot is the crème de la crème of exquisite Mexican food and drink, Agave. There is no rival in my eyes. When they do their local gift card sale I’m at the front of the line and I hold my ground! Great location in the heart of down town Lewes and right next to Kings Ice cream. The food gods couldn’t of placed them better even if they tried.
For the best happy hour experience ever there’s Que Pasa in Dewey Beach. Catch the sunset drink margaritas and be on the beach… what could be better?
For a quirky and great value experience check out La Tonalteca on Route 1. You’re not going to get a brighter decorated restaurant that’s for sure. The location on Route 1 makes it easily accessible as well.
So where should you go?  Well, that depends on your mood and where you are I guess. From my Rehoboth community, The Avenue, you can walk to Dos Locos, eat and drink as much as you like, and walk it off on the journey home. From The Avenue you could also walk to the Jolly Trolley stop just behind Lingo Realty and ride over to Dewey Beach to catch Que Pasa for happy hour.
At The Villages at Herring Creek you’re nestled nicely between Rehoboth and Lewes, although it’s a bit challenging when you actually have to decide where to go! Whether it’s a margarita in hand or a corona, it’s always good to remember how blessed we are to live at the beach with such fabulous restaurants and bars to frequent! Cheers!

Has it really been a year?

By Adam Pettengell, in The Villages at Herring Creek

The Mulberry courtyard at The Villages at Herring Creek.

The Mulberry has its first anniversary in April and we’re celebrating in true Schell Brothers style. The Mulberry has been a hit and it’s made many strong hearted people melt when they walk through the front door. For good reason, and not just because I greet them as they enter (couldn’t resist that one). To celebrate, we’ll be throwing a party on Saturday the 21st of April as part of the Momentum event. We’ll have party food, drinks and prizes along with some very special incentives!!!

Not only is The Mulberry celebrating its first anniversary, but The Sanderling will be having its baby shower!!! Ha. Yes that’s right, it’s the grand opening of the new Sanderling model at Villages at Herring Creek. The model is already sold – actually it sold even before the construction process was finished – that’s how great it is! You can come and see two Courtyard Series homes in one community! The Sanderling starts at $292,900 at Herring Creek.
The Courtyard Series was revealed one year ago with the opening of The Mulberry and has received rave reviews ever since. We foresee The Sanderling following in the footsteps of it’s bigger brother, The Mulberry.
Consider this your personal invitation to come along to my party and who knows, maybe you’ll win what you’ve always been wishing for. While you’re here you can check out our superior building techniques in person; we’ll have two homes under construction that are a stone’s throw away from the model. To top it off, you’ll get to wear a Schell construction hard-hat so you look the part! What more could you ask for?

Not the only big anniversary at the beach this year

I couldn’t conclude this blog without mentioning another big anniversary in the beach area – Funland. I’m not sure you can go to Rehoboth or Lewes and miss out on Funland. Can you miss it? Would you want to? ABSOLUTELY NOT.
Opening night is a big event for all locals no matter how many times you’ve visited before. It’s a must. A bit like the Mulberry in many ways. 🙂
The Funland season begins Mother’s Day Weekend and runs through Labor Day. Do I need to tell you about the flying frogs or the silver goblet? If I do then you definitely need to spend more time at Funland.
Check out The Funland Story video on YouTube and 50 Years of Funland photoset on Flickr.

Why Did You Do It?

By Adam Pettengell, in The Villages at Herring Creek

I never like writing one of those very ‘salesy’ blogs about my special community, with its amazing amenities, low HOA fees and wonderful wildlife and views.  Whooops – Ha ha.  Well, enough about me; what did my new family at Herring Creek say when I asked them why they choose The Villages at Herring Creek?

Tara said:

“We have moved here from Long Island, which seems like a simple thing when you say it, but to us it was a very big adventure.  We felt like pioneers.   We love the New York area and yet, as our family was growing, we realized we wanted a change.  We were looking for someplace that still had all the things we loved about Long Island – the beaches, good schools, great restaurants, the arts, and access to a big city – but with lower property taxes, more room to breathe, and the opportunity to build our dream house within our budget.  Southern Delaware fit the bill from our very first visit, but it took us two years from making that first decision to move to buying our home in the Villages at Herring Creek.
We moved here in July of 2010 as renters, enrolled our kids in the schools, and began our search for the perfect home.  We had first seen VHC in March of 2009 on a visit here, and it made a big impression, but we wanted to be sure we had seen everything that was available in the area.  We looked at so many communities and homes in the two years after that first visit, but we kept going back to VHC.  The natural beauty and character of the neighborhood just felt like home, and in February of 2011 we finally told the Schell Brothers to start building us our Henlopen model!  Working with the Schell Brothers was a great experience.  There were so many models and floor plan options that we really felt we were constructing a home that would be unique to our tastes and needs as a family.  Everyone from Josh and Adam who helped us through the sales and purchase process, to Larry who helped us pick out every fixture and floor tile, to Johnny who managed the construction, was a pleasure to work with, and you really felt like they shared in your interests in making sure everything in the home was going to come out perfectly.
We absolutely love our home.  Our kids have enjoyed making their rooms into their own space, and we have already created wonderful memories enjoying cooking with family and friends in our beautiful kitchen and relaxing in the sunroom.  I recently had a moment where I stood in my driveway after a long day at work and stared at the sky in amazement – there were so many stars!  In a densely populated area like Long Island, the light pollution really dims the night sky, but here we have gotten a lot of pleasure from stargazing with our kids since our move.  We have also enjoyed the pool and the clubhouse, especially my teenager who uses the fitness room nearly every day.
You know, it’s also kind of hard to describe why our community is special.  It just feels special, and people have to visit it and compare it to the other communities in the area to really get a sense of that.  We had been moving away from buying in a community, right up until the week before we purchased the lot; we thought we wanted a home on a private piece of land because the communities felt a bit sterile and cookie-cutter.  On Long Island we would have called them Levittown communities (Google this!).  But VHC didn’t feel that way, it felt like a real neighborhood and the homes felt like they were a part of the natural landscape instead of on top of it.
We look forward to all the memories we still have to create here, and we could not be happier with the service and the product that the Schell Brothers delivered to us in the construction of our dream home!  Thank you!

Here’s what I heard from Sharon and Brian:

We stumbled across VHC community quite by accident as we had been looking at resale homes nearby when we saw the Schell Brothers sign at the end of the road.  We had decided some time ago upon the Lewes/Rehoboth Beach area as the place we wanted to retire and had settled on Schell Brothers as the builder if we bought new.  We liked the elevations, finishes and the quality of construction.  The value we received at VHC was better than any of their other communities in our estimation and we were fortunate to find a very nice wooded lot, so it made the decision all the easier for us.
Our home is in the construction stage at this moment and we’ve had the opportunity to be in the area at the early stages to see it go up.  We’re still very impressed and now very excited to see the progress.  We brag to all our friends who can stand to listen to us drone on about how happy we are about our new home and the Schell atmosphere.  Seriously, what other construction manager hugs his customers other than Johnny?

Jim and Eileen provided their feedback in the form of a list:

  • quiet, waterside, private community
  • wonderful builder; friendly, helpful employees—feels like a family
  • energy-efficient, ‘sexy-looking’ homes
  • open floor plans/lots of windows
  • located near but not ON busy roads; no thru traffic
  • constructed without artificial delays

Joyce and Steve had this to say:

Steve and I looked at lots of houses and builders in the area over the course of 2 1/2 years.  We had looked at the Mariner model first at another Schell subdivision.  We fell in love with it but knew there wasn’t enough land with the houses there.  We started looking at lots of houses both online and in person in the area.  We have another house that we knew we were going to down size from and wanted to be near the water-too much land and too big of a house at our other place.  We are getting close to retirement and wanted to make a gradual transition.  We kept going back to see the Mariner online and then discovered the Mulberry.  We wanted to see it in person.  By the time we met you and discovered the Villages of Herring Creek, we knew we wanted a Schell Brothers home.  The quality was not anywhere else.  We had eliminated all of the other builders in our search but we had the decision to make whether we wanted to build a Mulberry home or a Mariner home.  Once we realized we could have a half acre lot, along with a lot that could have a basement and a 3 car garage, we knew we had to build the Mariner here.  Now that our home is completed we just love it!

Scott, Colleen and Family


We have met a lot of really nice people and we are gradually making the Villages of Herring Creek our home.  Schell Brothers’ family of wonderful people have become our family too and everyone we have met have just been fantastic to work with.  Our home here is almost exactly like a drawing I sketched, when I was ten years old as my future “dream Home”.  We are very happy here and expect this to be our dream home for the rest of our lives.  Thanks so much.

Scott and Colleen summed things up with my favorite quote of all:

We bought there because Sean loves your accent!  (Sean is one of their three children.)  I always knew I liked Sean.  🙂

What’s In a Color?

By Adam Pettengell, in The Villages at Herring Creek

It’s true to say that one of the biggest decisions you make after you’ve bought a new home at the beach with Schell Brothers is what color your new home will be. How do people make this decision?  Does it come down to the personality of the new homeowners? Do you want your home to settle into the community with the existing neighborhood or do you want to stand out from the rest? I’m fascinated about the decision-making behind this.

It all came about with one of my recent new homeowners in The Villages at Herring Creek. He’s a super chap and we had a chat about colors that would suit his home with the environment being the biggest factor for him. At the Villages at Herring Creek we’ve got every different environment you could possibly choose. Wooded homes, waterfront homes, water view with woods and wetlands, open homesites and a few other combinations.
Does a wooded site suit certain colors compared to a setting on the water?  It’s the first time I’d thought about it but it got me thinking about the huge decision new Schell Brothers family members have when they go to their selections appointment with our style-gurus Larry Gee and Karen Ryan.
Here’s what I do know; our Selections Center staff are the very best (apart from my good self of course 🙂 and give you homework to make sure you’ve toured our communities and looked at other happy homeowners’ choices in this department. They also share their knowledge and crazy-good style about what looks good. And, I’ve not seen one of our homes that doesn’t look awesome so you’re in the very best hands.
I would love to know what color you would choose and hopefully you’ll be making that decision real soon with us!
Would you choose: Regatta Blue? Lighthouse Red? Greystone? Cypress Green? Clay? Wheat Yellow? Aspen White? The list goes on. Does the color depend on which community you choose? Does it depend on a flip of a coin?
I’ll be the first to admit having had reservations about how home colors look on paper and then being amazed when they come together in real life. Hey, I love color; don’t get me wrong. Anybody who knows me or has seen any of my clothing will tell you that. My pinks shorts are well-known in Schell Brothers ranks! I would love to have all of them, but not all on one home!
If you’ve made this decision recently or in the past how did you finally decide what the dream exterior of your new home would be? If you’re making this decision soon, what will impact your choice?

Ice cream, Ice cream, Ice cream!!! One scoop or two?

By Adam Pettengell, in The Villages at Herring Creek

It’s getting to be that time of the year again, folks. This is the best time of year when all the ice cream parlors open once again. The first one reopened on March 1st:  Dairy Queen in Lewes is back in business for the season. Whooohoooo!

We’ve been talking about the opening of Dairy Queen on our Villages at Herring Creek community Facebook page and now it looks like we also opened up a big can of worms. Everybody has a favorite ice cream store in the area. I’m no different, just a little less biased. I love them all! Ha.

Oliver enjoying some ice cream


The wife and I took the kids to Dairy Queen yesterday and we decided it’s like an unspoken tradition at the beach. I must say my creamy dessert was quite delicious. Banana Pie for my good self, banana pudding for the missus and vanilla with M&Ms for the son. Minnie had to miss out due to age but I’m sure she’ll be eagerly awaiting next season.
You might be asking yourself what the heck is different from Banana pie and pudding? You’ll be asking a very good question. Wafer in the pudding, crust in the pie but there’s a difference all right. The wife liked mine so much I had to swap! Happy wife = happy… day or two. Just kidding. I’m a content ice cream eater so didn’t mind swapping. Really I didn’t.
So what else is out there? Well there’s a whole host of stores and all with something different to offer.

Here’s my run down of the top ice cream stops at the beach:

  1. Kings Ice Cream, Lewes. Run’n Raisin is awesomeness.
  2. Two Dips, Lewes (over the bridge). Love the banana flavor.
  3. Archie’s Ice Cream, Rehoboth by Penny Lane Mall. Oliver’s favorite for Vanilla Cherry.
  4. Kohls Ice Cream, Rehoboth. The missus likes the pumpkin flavor from Kohls.
  5. The Ice Cream Store, Rehoboth. Right next to Candy Kitchen on the Boardwalk. Bacon flavor just because where else can you get bacon flavor?

Wherever you go, whatever you choose, ice cream is delicious and it tastes even more fantastic at the beach. When you buy a home with Schell Brothers at the beach I guess you get to enjoy it more than most. That’s something I’m very thankful for but the waistline isn’t! Oh well.

Half Off at the Beach

By Adam Pettengell, in The Villages at Herring Creek

Okay, okay calm down! The title doesn’t mean Schell Brothers is giving 50% off the prices of their homes – yet! Just kidding, Chris. No, this is a follow up to my last blog about great deals to be aware of when you visit, or make your home at the beach, or even have friends who live here.

My newest discovery is Half Off at the Beach. It is an exciting, very cool way to secure great gifts and deals while also supporting local businesses in the area. I love a deal as I’m sure my last blog highlighted. I guess I’m an advocate of this particular website since just this week I took advantage of these great deals and enjoyed some time with my family.

Minnie at the Buttery


I took my lovely wife and four month old daughter Minnie to The Buttery in Lewes for lunch on Monday. We sat outside – my wife had an awesome chicken special and I had the soup and sarnie (that’s British for sandwich) combination. Downtown Lewes was in full bloom and it was a delightful experience. I had a $25 voucher which I paid $12.50 for and the bill after the coupon came to next to nothing even though my wife had a glass of wine! Ha, she’ll kill me for saying that. She says after 9 months of not having alcohol she’s on payback. After looking at my daughter’s face I don’t argue. Smart guy I know.
Then yesterday I purchased a super deal at Cake Break, in Rehoboth, which sells amazing cupcakes amongst other things. I’m afraid you’ll have to put diets aside but it’s a great gift or excuse to buy lunch or pressies (more British, this time for presents) for your favorite salesman… hint hint.
Well, I hope this is good information for all our fans, home owners and locals in the area. Please do let us know if you’ve your own comments about positive experiences with this website or any other companies that offer great deals in the area.
Good luck and happy eating, spending and gifting.

The List!

By Adam Pettengell, in The Villages at Herring Creek

I bet you’re wondering what The List is. You might be thinking about a list of reasons to buy in Delaware, or a list of reasons to buy with Schell Brothers over any other builder at the beach, or maybe a list of reasons to buy from me over any other salesman. In fact, you would be way off the mark (other than the buying from me part, of course).

Many locals and visitors look forward to the first off-season release of The List. In fact one might say it’s a date that brings smiles to people’s faces, saves money in their pockets and results in adding to the variety of social outings one can have. Are you intrigued? Have I built it up enough?
The List is a collection of all the restaurants, when they’re open in the off-season, and what specials they’ve got going on for food and drink, and it’s updated every two weeks! It became available for download today in mini form to tide you over until the full version is available on Wednesday, October 26th. The List is the great idea of Hadley McGregor whose website, Locals Only, tells what’s going on and when. It’s a gold mine of information.
Rehoboth and Lewes are all-year-round locations. In the off-season restaurant hours often change, which is shared on the website, but each restaurant also does specials and there are unbelievable deals to be found.
My wife and I recently visited the Blue Moon in Rehoboth for “Tasting Tuesday” – Three courses with three different wines all for $35. This restaurant is top notch and “Tasting Tuesday” is a huge hit with the locals. I had baked oysters, blue cheese salad and halibut. Every course was crazy good and the wine is always a bonus. The other reason why we like to go to the Blue Moon is dessert. It’s a little extra but “Moon Pie” is worth it, and it’s not a dessert you eat by yourself. It’s gigantic in size with multiple layers of ice cream, sauce and a cookie base! We always share it and are lucky if we finish it! Pure deliciousness.
This is just one example of how The List can save you money, increase your happiness and quickly get you on the good side of your better half! Well worth it and just one of the things that makes living in Sussex County extra special. So what’s on your list?
If you’re a new homeowner, soon to be new homeowner, established homeowner, visitor, or simply a lover of food, then on October 26th you’ll be printing off the full version of The List and keeping it close by for when you want to go support the local businesses and enjoy a great meal at the same time.

My Nights are a Different Story

By Adam Pettengell, in The Villages at Herring Creek

My days may be spent finding people their dream homes. However, my nights are a different story as I work late into the wee hours of the darkness creating nightmares and instilling fear in all who dare enter my secret world. Which Adam do you know?

It’s my double life and I love it. Helping customers find the perfect home type and homesite to begin the rest of their lives is such a buzz. But come closing time, I also get a huge kick out of playing ‘Fineas’ at All Hallows Revenge, the new Haunted attraction out on Route 9. I guess it’s part of our culture here at Schell Brothers rubbing off on me that made me think about going and having fun scaring folk, or it could just be the kid in me resurrecting itself in big, hairy monster form. Perhaps a touch of both. I love my job with Schell and am very passionate about creating happiness. My new homeowners here at the Villages at Herring Creek are more than homeowners; by the end of the home building process I call them friends. (Probably because they have never met Fineas.)
Halloween back across the pond isn’t a big time of the year like it is in America. I love how everybody goes out and gets costumes and decorations for the homes and obviously the parties! I guess this year my costume for our annual Schell Brothers Halloween party will be a lot easier. (Don’t worry… Fineas will not be making an appearance.) My family enjoys the fall season here at the beach and it’s my wife’s favorite (the local Dogfish Head Pumpkin Ale may have something to do with that!). Everything looks so pretty and it’s the perfect time to enjoy the changing colors and cooler temperatures with Sea Witch, Film Festival, Punkin Chunkin and obviously All Hallows Revenge. Looking forward to reliving it all through my children’s eyes and letting that spirit captivate others who are looking to call Sussex County home.
Whether creating dreams or nightmares, I can honestly say I love what I do and look forward to each new adventure that comes my way. Cheers!

Parade of Homes Event

By Adam Pettengell, in The Villages at Herring Creek

The Parade of Homes event is unlike any other ever held, where you can walk through every home the community has to offer.  Save all the time you would normally spend traveling from community to community to see models and have more time for the beach, bars and restaurants!  Take the stress and confusion out of selecting your new home!  The Villages at Herring Creek is very happy to be opening its doors to the Parade of Homes event on the Saturday the 24th September from 11am till 4pm.  With the Mulberry model being a big favorite among our customers since its opening in April, Herring Creek has been on the ‘up and up’ in terms of homes being built and customers visiting the community.  Due to this activity we’re in a unique position now that we have so much construction going on and all with different floor plans.  We’ll have a Fenwick, two Mulberrys, two Henlopens, a Herring Point, a Mariner, a Kingfisher, and a Heron all for viewing.  Three of these (Henlopen, Kingfisher and Heron) all come with stunning water views.  So if you fancy getting a hard hat on and love the Schell Brothers product it’s going to be a great day all round.
One community, one builder, eight homes!
If you’re interested in joining us for the event please contact us at 302-228-2719 or 302-945-3080.
Cheers!