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Stay Connected with Schell Brothers!

By completing the form below, you are signing up to receive valuable realtor communication from Schell Brothers. This includes the latest updates on our communities, new listings, exclusive incentives, and more. Don't miss out on the exciting opportunities we have in store for you and your clients! Fill out the form now to stay informed and be part of our thriving real estate network. Additionally, kindly review and agree to our Terms & Conditions to unlock eligibility for our exclusive Real Estate Agent Rewards Program.

Effortlessly Enroll Your Clients.

Complete the form below to conveniently register your clients for multiple communities in a single submission. Additionally, kindly review and agree to our Terms & Conditions to unlock eligibility for our exclusive Real Estate Agent Rewards Program. Experience a hassle-free process with us - it's as straightforward as that!

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Note: By registering your customers, you’re agreeing to the terms outlined in our Real Estate Agent Rewards Program. Clients will be sent an email confirming they have been registered by you as their real estate agent.

Terms & Conditions

To be eligible for the Real Estate Agent Rewards Program, the following registration guidelines must apply:

  1. The online registration is valid for six months. It is the responsibility of the Agent to re-register his/her Clients after the expiration date in order to be eligible for any applicable Schell Brothers Rewards Program(s).
  2. The Customer visited a Schell Brothers/Kincade Homes community and/or Branch Out Division as a result of the Agent's recommendation.
  3. The Customer was registered by the Agent before or during the Customer's first visit to a Schell Brothers community.
  4. The Customer acknowledges, that the Agent referred him/her to a Schell Brothers/ Kincade Homes community and/or Branch Out Division.
  5. Schell Brothers/Kincade Homes will only pay one Broker commission per sale. In the event the customer is registered by multiple Agents, Schell Brothers will pay the real estate agent designated by the customer at time of contract.
  6. The Customer has been presented with a Customer Information Sheet (CIS).
  7. Schell Brothers reserves the right to pay the broker commission prior to settlement after contract ratification and receipt of a mortgage pre approval and/or proof of funds available to settle on the property. However, in the event the Customer terminates the contract, defaults on the contract, or does not settle on the property for any reason, Agent/Broker agrees to reimburse Schell Brothers for the full commission paid. Agent also reserves the right not to be paid prior to settlement.

* All information subject to change without notice, certain exclusions may apply. See Sales Team for more information. Commission and/or bonus is pre-paid for non-contingent contracts only upon receipt of all deposits and pre-approval or proof of funds to close. We reserve the right to reclaim commission and bonus if sale does not go to settlement. Accordingly, the Agent may elect to defer payment until after settlement at his/her discretion.


2020 Schell Style Contest

By Sara Besche, in All Communities

Enter your home for a chance to win $500!

Do you love your home? Are you really proud of it and want to show it off to the world? We have just the thing for you! Schell Brothers is proud to announce the Schell Style Contest for all Schell Brothers homeowners.

Here’s how it works:

You will have 2 weeks to submit 5 to 6 photos of your fabulous Schell Brothers home (please submit using the link below ONLY). Submitted photos must include the exterior, kitchen, and great room, but including a photo of your flex space or basement will earn you bonus points!

Once all submissions are received, our panel of designers will select the top 10 entries. Finalists’ homes will be professionally photographed and announced on the Schell Brothers Facebook page on August 24th.

All submissions will be eligible to win one of 2 awards:

Designer’s Choice Award

Our Designer’s Choice Award, decided by our panel of designers, will be given to only one homeowner. The winning home will be featured on the Schell Brothers website, blog, email and Facebook. And in addition to receiving the admiration of your peers, the winner of the Designer’s Choice will also receive $500 worth of gift cards to local home decor & gift stores!

People’s Choice Award

The People’s Choice Award is given out to the people by the people. Voting will take place on our Facebook page from August 24th until August 30th. Once we’ve tallied all of the votes, the winning home will be featured on the Schell Brothers website, Facebook page, and blog. And after being crowned the people’s champion the winner will receive $200 in gift cards to local home decor & gift stores!

Winners of both awards will be announced on August 30th. Remember, the submission deadline is August 16th. So, do you think you have Schell Style? Submit your photos using the link below:

Good luck!

Overcoming Information Overload – We Get it!

By Sara Besche, in At Schell Brothers, We Get It!

At Schell Brothers, We Get It!
Q: I think I may be experiencing severe “information overload.” What can I do to break down some of this information so I don’t become overwhelmed?
A: Information overload is normal when searching for a new home. Frequently recognized symptoms of information overload are:

Modelmixonia: characterized by the tendency to combine multiple floor plans from one or more builders into one floor plan that does not actually exist in real life.

Feature fixation syndrome: developing an obsession with a particular feature although your needs could be met with alternative features.  A commonly observed subtype of this syndrome is basement fixation syndrome, which manifests itself in an unwavering obsession with having a basement for extra space.

HOA Frustritus: Confusion and frustration, as a result of numerous failed attempts to decipher and compare HOA Fees.

*Disclaimer: Okay, we realize these may be a bit of an exaggeration, but if you are feeling tormented over selections or experiencing frustration with any of the above, we want you to know you are not alone.
Finding your dream home requires a series of tradeoffs. In order to find your dream home within a realistic investment range, it is extremely important to prioritize your requirements and preferences so that you can successfully manage trade-offs and overcome the pratfalls of information overload.

We have received feedback from our homeowners to come up with 7 proven strategies for overcoming information overload during the new home search process:


1. Come up with your number one motive for buying a home: 

What is your ultimate goal? Why are you looking for a new home in the first place? Is it a second home where you can enjoy time with family and friends in the summer? Is it to downsize and have a home for future retirement? An investment? Or maybe to have a better quality of life and relaxed lifestyle at the beach? Keeping your primary goal at the forefront of your search will prevent you from making impulsive decisions and will help you eliminate communities that are too far off from what you envision and have worked so hard for.


2. Location, Location Location: 

Make a list of your requirements regarding a location. This list should include activities that you will be enjoying on a regular basis, your hobbies, how close you would like to be to the beach, shopping, gyms, restaurants, etc. Then try and determine which of these are truly requirements and which are just preferences. Mark anything that is a “must have” with a star to note its importance.


3. Make a list of your requirements in a builder

This list should include things like reputation, included features, building techniques and energy efficiency. Above all, this list should also include a place where you can jot down how you felt while you were in the community and talking to the representatives. Did they get to know you? Were you able to learn more about the company and talk to them openly about your situation and what is important to you?


4. Make a list of your requirements regarding a community: 

This can include things like types of amenities, yard maintenance preferences, the overall look of the community, home site sizes, etc. Again, try and break these down further into requirements versus preferences.


5. Take the time to write a prioritized list of what you need and want in a floor plan:

As you are doing this try to list not only the need, but also the circumstances behind that need. For instance: You may have on your list that you need a certain room or space, but in reality there may be several alternative spaces that might work well for you. I met a newly married couple very focused on having a study in their home, but the floor plan they had fallen in love with didn’t offer a separate study area. When I asked how the space would be used, we determined that their requirements could easily be met with an extension in the Owners Suite since the husband worked from home several days a week and just needed a desk area for a small laptop and printer. If we had focused on their circumstances rather than the study itself, it would have been easier for us to quickly problem solve and narrow down the most fitting floor plans within their ideal investment range.


6. Come up with a realistic Investment Range:

What would you like to invest in a new home? Is this number based on an ideal monthly payment amount or are you planning on paying cash? Some times in order to accurately land on this number you will need to run a hypothetical “Investment Analysis” with a Community Sales Manager to calculate monthly payment, down payment, property taxes etc., at different investment levels. For instance you could run one for $400K versus $450K to see the relative difference in a given community. This will help in your decision-making and can be a very eye opening experience. Your purchase power increases because property taxes in Delaware are surprisingly low and interest rates are still low. You can ask our Loan Officer, Lynn to discuss your situation in more detail as well. She can be reached at:

Lynn Cattafi


7. Talk to homeowners and then talk to a few more: 

If you need help reaching out to current homeowners, ask a Community Sales Manager about their Community outreach program. You can also view our real life customer testimonials on our webpage.

With this level of information, you will be armed to make more confident systematic decisions in narrowing down the best communities and homes for you and your family. Our Sales Team will be able to help cure your “Information overload” with an efficient approach to problem solving. They will be able to guide you and focus specifically on presenting you with the best scenarios and solutions that directly meet your needs, wants and circumstances. All while making the process a fun and enjoyable experience!
Interested and have more questions? Contact Sara with all of your home buying questions.
We Get It! - Sara Besche

Come Tour Model Homes and Capture the Holiday Savings

By Sara Besche, in All Communities

Tour our Decorated Models this holiday season and Capture the Holiday Savings!
We invite you to join in the merriment and take part in our Holiday Spirit Model Tour. We’re decking the halls, hanging the stockings and setting out the holiday goodies for all to enjoy.
Follow the Elf to our decorated models and enter for your chance to win a $2,500 Shopping Spree. Take advantage of our huge Holiday Incentives and capture the savings in our communities while they last!
Learn more about our holiday incentives or contact me directly. Happy Holidays!

We Get it!

By Sara Besche, in All Communities

At Schell Brothers, We Get It!
After reading posts on Citydata from people searching for a new home in Delaware, all I can say is “Wow”!  One woman described her experience as “scary”, another asked the forum for advice on different builders citing “nightmares” she was having after reading bad reviews.
The reality is, these emotions are not unusual. For most people, buying a new home creates an overload of emotions. Its fun, exciting, overwhelming, and scary, but whatever end of the spectrum you’re on (and trust us you’ll likely feel it all) we want you to know, We Get It and we are here to help!
We get that researching new homes can be a laborious process crammed with online searches, phone calls, good reviews, bad reviews, pricing, incentives, and piles on piles of data on property taxes and site maps, all resulting in a total overload of information and often times a genuine sense of apprehension about which builders you can trust. It’s really no wonder that many of our homeowners commonly experience what’s known as “information overload” defined as “the difficulty a person can have understanding an issue and making decisions caused by the presence of too much information.”
But at Schell Brothers, we also get that it’s about much more than late night research and number crunching; we know that buying a home is a highly emotional experience. Maybe you’re worried about finding the right location as you stare at map of Delaware; it may as well be a map of France. Of course there is fear in the unknown and you aren’t even sure where to start. Dela-where? Is it Lewes…or Lewis?
Or maybe you already love the first state, but you are experiencing mixed emotions about packing up and leaving a home where you’ve spent years creating lasting memories with family and friends. Maybe you’re most worried about the impact that the move will have on your kids, or you’re worried about finding fun activities and social events or meeting neighbors with hobbies and interests similar to yours.
We are fully aware just how intense this process can be, and that’s why Schell is decidedly transparent in our approach to selling homes. Of course we hope that you fall in love with a Schell Community and home, but whether or not you buy a home from us, we can promise you this:

We will be committed to fully understanding your circumstances and the roller coaster of emotions you are feeling so that we can truly help you in your home search.  As you come up with questions along the way, we hope to become a solid and trustworthy resource for you.  We believe that knowledge really is power when it comes to building a home with us so we will strive to always provide you with the tools and guidance needed to make a confident, well informed decision. We hope that in doing these things, we will not only streamline the new home search experience for you, but also make it memorable, exciting and FUN!

Oh and P.S it’s Lewes (pronounced ‘Loo-iss’)

In my new We Get It series, each week I will feature common concerns, misunderstandings and fears related to the new home construction process. I hope that by addressing these emotions and getting some of these topics out in the open, you will feel more confident in your search and can start spending more time being super excited about your future home at the beach!
Stay tuned for next week where we introduce the first segment of the We Get It series!
We Get It! - Sara Besche