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By completing the form below, you are signing up to receive valuable realtor communication from Schell Brothers. This includes the latest updates on our communities, new listings, exclusive incentives, and more. Don't miss out on the exciting opportunities we have in store for you and your clients! Fill out the form now to stay informed and be part of our thriving real estate network. Additionally, kindly review and agree to our Terms & Conditions to unlock eligibility for our exclusive Real Estate Agent Rewards Program.

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Complete the form below to conveniently register your clients for multiple communities in a single submission. Additionally, kindly review and agree to our Terms & Conditions to unlock eligibility for our exclusive Real Estate Agent Rewards Program. Experience a hassle-free process with us - it's as straightforward as that!

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Note: By registering your customers, you’re agreeing to the terms outlined in our Real Estate Agent Rewards Program. Clients will be sent an email confirming they have been registered by you as their real estate agent.

Terms & Conditions

To be eligible for the Real Estate Agent Rewards Program, the following registration guidelines must apply:

  1. The online registration is valid for six months. It is the responsibility of the Agent to re-register his/her Clients after the expiration date in order to be eligible for any applicable Schell Brothers Rewards Program(s).
  2. The Customer visited a Schell Brothers/Kincade Homes community and/or Branch Out Division as a result of the Agent's recommendation.
  3. The Customer was registered by the Agent before or during the Customer's first visit to a Schell Brothers community.
  4. The Customer acknowledges, that the Agent referred him/her to a Schell Brothers/ Kincade Homes community and/or Branch Out Division.
  5. Schell Brothers/Kincade Homes will only pay one Broker commission per sale. In the event the customer is registered by multiple Agents, Schell Brothers will pay the real estate agent designated by the customer at time of contract.
  6. The Customer has been presented with a Customer Information Sheet (CIS).
  7. Schell Brothers reserves the right to pay the broker commission prior to settlement after contract ratification and receipt of a mortgage pre approval and/or proof of funds available to settle on the property. However, in the event the Customer terminates the contract, defaults on the contract, or does not settle on the property for any reason, Agent/Broker agrees to reimburse Schell Brothers for the full commission paid. Agent also reserves the right not to be paid prior to settlement.

* All information subject to change without notice, certain exclusions may apply. See Sales Team for more information. Commission and/or bonus is pre-paid for non-contingent contracts only upon receipt of all deposits and pre-approval or proof of funds to close. We reserve the right to reclaim commission and bonus if sale does not go to settlement. Accordingly, the Agent may elect to defer payment until after settlement at his/her discretion.


Firefly 2015

By Schell Brothers, in Fun Stuff

We loved attending Firefly Music Festival so much last year that we’re coming back there again this year.
This time we wanted to include you in the fun. Join us at Firefly 2015 on our live Instagram feed below, June 18th through 21st and see our Firefly experience in real time as it happens.

Green Partner of the Year for 2011

By Schell Brothers, in All Communities

Schell Brothers Recognized as NAHB Research Center
Green Partner of the Year for 2011
Local Builder Applauded for Excellence in Advancing
High-Performance Mainstream Home Building

Rehoboth Beach, Delaware March 26, 2012
– Schell Brothers has been named an NAHB Research Center Green Partner of the Year for 2011. Being one of only a handful of the Research Center’s Green Certification participants to be honored with this award validates the commitment Schell Brothers has made to provide its Delaware customers with increased value, comfort, durability, and efficiency through its Green Certified homes.
“This is the first year since the Research Center began offering certification services to the ICC-700 National Green Building Standard that we have presented awards to our program partners,” said Research Center President Michael Luzier. “After administering the program for three years, we felt compelled to recognize the significant commitment to green certification, innovation in building science, and leadership in the residential construction industry that our partners have displayed. We are awed by what companies like Schell Brothers are achieving in the field and the market transformation they are accomplishing through a voluntary, market-driven program.”
In 2011, Schell Brothers constructed 29 homes in Sussex County that were Green Certified by the Research Center to the National Green Building Standard. These certified homes include energy and resource-conserving features such as 16 SEER air conditioners, variable speed blowers, Rinnai tankless water heaters, specially sealed ducts, and proprietary techniques.  The company places an important emphasis on educating their customers and homeowners on the benefits of high performance features, from the interactive displays placed in their model homes to their pre-construction orientation and walk through procedures. Schell Brothers is committed to providing a comfortable and healthy home to their buyers.
“We’ve created a standard package that produces a superior home in regard to energy, indoor air quality, moisture management and durability.  New home shoppers should always ask builders to provide their average Home Energy Rating Score (HERS).  Our current average is 52, and that’s well below a typical new home at 100.  In the end, a lower HERS score will result in reduced utility costs along with a home that provides superior comfort,” said Mark Fitzgerald, Vice President of Construction at Schell Brothers.
To earn certification to the National Green Building Standard, a home must meet rigorous criteria in six categories – Lot & Site Development; Resource Efficiency; Energy Efficiency; Water Efficiency; Indoor Environmental Quality; and Homeowner Education. There are mandatory practices in each category that every Green Certified home must meet, and there are a wide range of additional optional practices in each category that a builder can select based on the applicability to buyers in their market. There are also mandatory point minimums in every category in order for a home to attain the next level of certification, which is a more stringent requirement than any other national certification program has.
Since the National Green Building Standard became the first and only residential green building rating system to be approved by the American National Standards Institute (ANSI) in January 2009, the NAHB Research Center has certified nearly 2,600 single-family homes, over 150 multifamily buildings representing nearly 4,700 apartments, and 17 residential land developments representing close to 1,000 lots. For more information on the Standard or the Research Center’s certification program, visit
Schell Brothers is located at 55 Cascade Lane, Rehoboth Beach, Delaware.  Chris and Preston Schell have set the standard for home building excellence, high performance features, and responsible land use in Coastal Delaware. Sussex County is a natural draw for new home buyers due to the beach environment and its ranking among the most favorable of all U.S. counties in terms of property taxes as a percentage of home value.  For more information about Schell Brothers, please visit or call 302-226-1994.
The NAHB Research Center, located in Upper Marlboro, Md., promotes innovation in housing technology to improve the quality, durability, affordability, and environmental performance of homes and home building products. Created nearly 50 years ago as a subsidiary of the National Association of Home Builders (NAHB), the NAHB Research Center has established itself as the leading source for reliable, objective information and research on housing construction and development issues. Through its various testing and certification services, the Research Center seal is internationally recognized as a mark of product quality and an assurance of product performance. Visit for more information.

Community Receives National Recognition for Small Wonder. Big Heart.

By Schell Brothers, in All Communities

It’s that time of year! The Golden Globes, The Oscars, the SAG awards and of course the Grammys!  While these awards shows are watched on TVs across the nation, there’s one award show you won’t see on TV but, to many of us, it’s just as important – the 31st Annual National Sales and Marketing Awards!

Many of you are familiar with the “Extreme Makeover: Home Edition” project we were a part of back in August of 2011 and we’re excited to announce that we received an award to share with the community!  The Building Happiness: Small Wonder Big Heart project took home a Judges Special Award for Community Service in recognition of Delaware’s giving spirit.  Thousands of volunteers worked alongside our employees to accomplish one of the largest projects “Extreme Makeover: Home Edition” has ever created, giving the Dunning Family the Jusst Sooup Ranch of their dreams, to continue their mission of helping those in need.  When accepting the award, Marketing Director Debby Coughlan acknowledged the generosity of the volunteer community that not only built five structures for the family, but also raised $300,000 for an endowment to help them maintain the property in the years to come.
Even though Schell Brothers handled leadership responsibilities for the build, none of it would have been possible without the help of generous sponsors and volunteers.  “Receiving the Community Spirit Award at Nationals this year wasn’t just for Schell Brothers as a company, it was for the entire community,” said owner Chris Schell.  “We had just a small part in the build; it was the sponsors and volunteers that truly made it possible.”  Coughlan agreed, and added, “The real heroes are the Dunnings, who give everything they have, day-in and day-out, to feed hungry people in our state.”
We are honored to be a part of such an amazing community that is willing to give back to each other and to people in need.  We hope you will enjoy and celebrate this special award of recognition for our community as much as we will!

Schell Brothers Team Selected to Lead Extreme Makeover: Home Edition Build in Delaware

By Schell Brothers, in Extreme

Schell Brothers, a homebuilder located in Rehoboth Beach, Delaware, announced today that the company has been selected as the builder for an upcoming episode of ABC’s Extreme Makeover: Home Edition. The build will take place in Sussex County, Delaware to benefit a local family in need who will be surprised when Ty Pennington of Extreme Makeover: Home Edition knocks on their door. Several finalists in Sussex County are being considered for the build, and one lucky family will experience a life-changing thrill when they open the door on August 22nd and a flurry of construction activity begins. Schell Brothers employees and the Extreme Makeover: Home Edition team will work with community volunteers to build a dream home for the deserving family in just one week.
The project is well-suited to Schell Brothers, a unique residential construction company that has based its business strategy on building happiness and giving back to the community, making them an ideal partner for the Extreme Makeover: Home Edition show. In addition to homebuilding, Schell Brothers has been involved in several local charitable endeavors, including Habitat for Humanity, the Lewes Canalfront Park project, the Sussex County Land Trust, and local events to support cancer research. The company’s culture of happiness and commitment to excellence plays out in a variety of ways, most notably the happy stories employees create for each new home customer. Throughout the home buying experience, employees and homeowners develop friendships that often last long after the home is built. It will be natural for this enthusiastic team to parlay their talent, energy, and experience into creating a dream come true for a needy family.
According to company owner, Chris Schell, “We’re proud to be part of this project that will bring our whole community together to impact a local family’s life for years to come. A group of positive people all working in the same direction is an unstoppable force – this will be a memorable experience for us all.”
The public is invited to support the Extreme Makeover: Home Edition effort by attending a Pep Rally on Tuesday, August 16th at Cape Henlopen High School. Promotional items such as T-shirts that have been designed exclusively for the Delaware build will be available at a recommended donation and several fundraisers have been planned. For more information about events, volunteering and other details related to Extreme Makeover: Home Edition in Delaware, please visit

Schell Brothers is located at 55 Cascade Lane, Rehoboth Beach, Delaware. Chris and Preston Schell have set the standard for home building excellence, high performance features, and responsible land use in Coastal Delaware. Sussex County is a natural draw for new home buyers due to the beach environment and its ranking among the most favorable of all U.S. counties in terms of property taxes as a percentage of home value. For more information about Schell Brothers, please visit or call 302-226-1994.
The Emmy award winning reality program Extreme Makeover: Home Edition, now entering its 9th season, is produced by Endemol USA, a division of Endemol Holding. It is executive-produced by Brady Connell and George Verschoor. David Goldberg is Chairman of Endemol North America. The show airs Sunday from 8:00 – 9:00 p.m., ET on ABC.

Indy Event – Saturday, July 30th at 11:00 a.m.

By Schell Brothers, in Independence

The team at Indy is gearing up for our Summerfest event! Join us and many Schell Brothers volunteers  at Delaware’s award-winning Active Adult community on July 30th @ 11am.  Enjoy BBQ by Bethany Blues  and learn about our high performance homes, Schellter™ Advanced Building Science and newly designed Courtyard Series plans.  There will be fun give-aways and opportunities to tour homes under construction. This is your chance to visit our community and meet and greet fellow and future Indy homeowners. Check out the details and we look forward to seeing you soon!

Talking High Performance on WGMD

By Schell Brothers, in Breakwater

Dan Gaffney invited our own Dan Kauffman to join him on his WGMD radio program this morning to talk about some exciting new technologies that we’ve been developing here at Schell Brothers. We are always looking for ways to make our homeowners even happier, and our recent progress in the science that goes into constructing our homes will certainly make people smile. Schellter™ Advanced Building Science is the smart technology developed by Schell Brothers to provide you with the ultimate high performance home. Check out this morning’s radio program to get the full story.
Dan Kauffman about Schellter on WGMD 4-26-11

New 2011 Triple Play at Independence!

By Schell Brothers, in Independence

Last year’s Triple Play was a big hit so Indy is ringing in 2011 with a new version for January buyers only:  FREE Gourmet Kitchen (with Tier 1 Tile Floor), PLUS your choice of Sunroom/Screen Porch/Bonus Room, PLUS $10,000 Off the Base Price. Some guidelines apply – see salesperson for details. Looks like 2011 is going to be a great year!
Visit Independence online

Check out the 2011 Triple Play at Breakwater!

By Schell Brothers, in Breakwater

January buyers at Breakwater get a FREE Gourmet Kitchen, FREE Basement (OR Sunroom with Deck 1) AND $50,000 Off the Base Price!  Some guidelines apply – see salesperson for details.  Our first phase is nearly complete and we’re about to break ground on the next section – call Schell Brothers today and be part of Breakwater’s future!
Visit Breakwater online

Live the good life at The Vineyards – and enjoy savings in January 2011!

By Schell Brothers, in The Vineyards at Nassau Valley

January is the time to buy at the Vineyards while the 2011 Triple Play is in effect.  This new year special includes $10,000 off the base price, another $5,000 in flex cash, AND 2 years of FREE condo fees.  Some guidelines apply – your salesperson will provide details.  We’ll see you soon!

The Marina at Pepper’s Creek offers Triple Play savings in a water-oriented community

By Schell Brothers, in The Marina at Pepper's Creek

Check out the 2011 Triple Play at The Marina at Pepper’s Creek, featuring a FREE Gourmet Kitchen with Tier 1 Granite, FREE Tier 1 Tile in the Kitchen Owner’s Bath, Bath 2, and Laundry Room, and FREE Fireplace.  And all you have to do is purchase before January 31st!  Some guidelines apply – see salesperson for details.