Homeowner's Journey

Our design process provides homeowners with all the tools and resources necessary to make your homebuying experience fun and easy!

We get to know you!

Understandably, you will have lots of questions about your new home. We are here for you. So we can ensure you have the best and most FUN homebuying journey, we will ask you some questions that allow us to learn about you! Then we will help guide you to the best-suited community, floorplan, and homesite for your family.

What will we ask?

What is motivating your visit to us?
What has recently changed that made you and your family decide that purchasing a new home makes sense?
What is it about your current home/location/situation that no longer works for you?
What can a new home offer you that is different than what you have now?
What has prevented you from making the change you want in your living situation? And most importantly, HOW CAN WE HELP?

Home Site & Floor Plan Tour

All of our Community Sales Managers have training in construction and on-site tours. After we have concluded that Schell Brothers is a good fit, we can get out on-site and explore the available homes and sites we have to offer.

In addition, we have access to many virtual guides and tours inside our sales centers and right at our fingertips. So don't let a rainy day sto you from coming in because we can virtually (pun intended) explore all we have to offer in the comfort of our model home.

Pricing a Home

Our sales centers have kiosks that allow us to screen share during the pricing appointment, which means pricing is transparent. With the help of our Online Design Studio, we provide you with a complete understanding of your new home and how you can personalize it.

The Purchase

You have selected the site and personalized the home that works best for you. We will explain what it means to purchase a Schell Brothers home and set expectations about your exciting new home journey.

When it comes to leveraging software and technology, we’ve been ahead of the curve compared to most builders. Our ones and zeros are just as important to us as our hammer and nails. Therefore, we have an entire department dedicated to Innovation.

Our proprietary Heartbeat Customer Portal has made the homebuying experience that much better. This program allows our buyers to have one place where they can communicate with all of our staff via an easy text messaging platform. In addition, buyers can get design inspiration, track their build, view all their documents related to their home and manage warranty items post-build.

Streamline your Design Process.

Our Heartbeat portal provides access to our online design center, and provides helpful tools and tips to prepare you for your Design Appointment.

Browse inspirational photos, choose your preferred options, and save your favorite product combinations.

Design Process

Our Heartbeat portal provides access to our online design center, and provides helpful tools and tips to prepare you for your Design Appointment.

Browse inspirational photos, choose your preferred options, and save your favorite product combinations.

We make choosing beautiful finishes fun and easy. In addition to spending a full day with a design professional in our Dare to Dream Design Studio, buyers can browse our Online Design Studio to view inspiration photos and create finish collages.

Visit our online design studio

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Construction Process

Be a part of your build.

Whether you are building your home right around the corner or from thousands of miles away, we want you to be involved and informed as your new home is being built. Follow your home’s construction journey with regular updates and progress reports on Heartbeat.

In addition to the regularly scheduled meetings before, during, and after construction, our Construction Managers will connect with you frequently to provide updates and answer any questions you may have.

Warranty Service

We are here for you, before and after your build.

We are committed to providing superior customer service, and we know how important it is for us to stay in touch with our homeowners even after they have settled. Heartbeat’s Warranty Portal ensures that we do just that by allowing homeowners to submit requests, contact our warranty department, and track their progress right in Heartbeat.

Schell Circle

Meet. Connect. Belong.

Designed as an opportunity for homeowners across all neighborhoods to engage, Schell Circle creates both virtual and in-person opportunities for homeowners to meet, connect, and belong. From book clubs and walking groups to pickleball meetups, happy hours, and other interest-based gatherings, Schell Circle makes it easier to form meaningful relationships with neighbors who share similar passions. Even better, it all lives in an easy to navigate platform where you can find fun groups, clubs, and events! You can chat on the platform and share ideas or meet up for fun events!