Red Cedar Farms: The Greatest Community on Earth! (Just Ask Frank)

By Schell Brothers, in Beachfront Banter

This week on Beachfront Banter, Frank and Adam are heading to the greatest community on Earth! Well, at least according to Frank. Welcome to Red Cedar Farms, one of Schell Brothers’ newest communities, located in Milford, Delaware, just north of the beaches, south of Dover, and smack dab in the middle of an exciting and growing area! Join us as we explore the community, check out the floor plans, discover some incredible homesites, and share what makes Red Cedar Farms such a unique place to call home. Of course, it wouldn’t be Beachfront Banter without a few laughs, some friendly jabs, and a little unscripted fun along the way. And apparently, this community is SO captivating that Adam can’t take his eyes off the screen! Seriously, Adam, we’re filming a podcast here! Pull up a chair, grab a drink, and come see what all the excitement is about at Red Cedar Farms. No script. Just stories… Maybe a little shameless self-promotion from Frank. Cheers!


The Show Must Go On! Music, Arts and Community with Patti Grimes

By Schell Brothers, in Beachfront Banter

This week, Frank and Adam sit down with the incredible Patti Grimes to explore the arts, entertainment, and impact of the Freeman Arts Pavilion. From national acts taking the stage to Freeman’s incredible community outreach, there’s a whole lot more happening behind the curtain than you might realize. We talk music, the arts, giving back, and the many ways YOU can be part of the show—whether you’re in the audience or volunteering behind the scenes. Patti shares her passion for making the arts accessible throughout our community and why it matters so much here in Delaware. It’s a great conversation with an amazing woman and one of Delaware’s biggest advocates for the arts. Pull up a chair… this is Beachfront Banter!


More Than a Tour… It’s a Parade!

By Schell Brothers, in Beachfront Banter

This week on Beachfront Banter, Frank and Adam are talking about something that has never been done before in Delaware—a Schell Brothers Parade of Homes! We’re opening the doors to four one-of-a-kind model homes, but trust us, this is going to be about a whole lot more than countertops and Frank pretending he understands interior design. Throughout the Parade, three special ticketed events will bring together local food, live music, beer, spirits, and plenty of reasons to stick around after the home tours are over. Even better, 100% of the proceeds from the ticketed events will go to charity, so you can eat, drink, have a great time, and actually feel good about all of it.

Come explore Monarch, check out some incredible homes, support local businesses, and be part of a Schell Brothers first. More than a tour… it’s a Parade—and you’re invited! So don’t just watch and listen jump on our website to secure your tickets for the upcoming events starting this September 12th and each Saturday afterwards… Adam will see you there (beer and food in hand 😉), CHEERS!

Week 1
DINE & DESIGN – Benefitting Delaware Restaurant Foundation
September 12th, 2026 – 1pm-5pm

Week 2
MONARCH SOUNDCHECK – Benefitting Gibby & Everett Foundation
September 19th, 2026 – 1pm-5pm

Week 3
POURS FOR NEMOURS – Benefitting Nemours Children’s Hospital
September 26th, 2026 – 1pm-5pm


No Boat? No Problem! The Blokes explore the Delaware Coast with Freedom Boat Club

By Schell Brothers, in Beachfront Banter

Think you need to own a boat to enjoy life on the Delaware and Rehoboth Bays? Think again! This week on Beachfront Banter, Frank and Adam are joined by Rob Sweeney from Freedom Boat Club to talk about one of the best-kept secrets of coastal living—getting all the fun of boating without the maintenance, storage, or surprise repair bills. If you’re moving to the Delaware beaches (or already call them home), this episode is packed with great information on another incredible way to enjoy everything our coast has to offer. And as always, we’ll leave you with one important boating tip: if you see Adam behind the wheel of a boat… it’s probably safer to wave from shore… or RUN!


From Lifeguard Stand to Land Development: The Tim Green Story

By Schell Brothers, in Beachfront Banter

This week on Beachfront Banter, Frank and Adam sit down with one of the true OGs of Schell Brothers, Tim Green. Before leading our Land Development team, Tim spent years as a Delaware beach lifeguard and has worn just about every hat imaginable throughout his career. Join the blokes for a trip down memory lane as Tim shares stories from the beach, behind the scenes at Schell Brothers, and the experiences that helped shape the communities we enjoy today. It’s a conversation full of laughs, great memories, and a reminder that every great community has a story—and Tim has been part of writing many of them. Grab a drink, pull up a chair, and come hang out with us!


More Than Mulch: Creating an Outdoor Oasis with Chris Cordrey

By Schell Brothers, in Beachfront Banter

This week on Beachfront Banter, Frank and Adam sit down with Chris Cordrey from RSC Landscaping/East Coast Garden Center to talk about the art of turning a new house into a home… one plant at a time. If you’ve ever walked through a Schell Brothers model and thought, “I want my yard to look like this,” this episode is for you. Chris shares expert advice on everything from curb appeal to creating an outdoor oasis, while the blokes prove that landscaping is a little more complicated than digging a hole and hoping for the best. Along the way, you’ll pick up practical tips, hear a few laughs, and maybe even learn the difference between a shrub and something Frank accidentally mows over. Pour yourself a drink, pull up a chair, and join us for another episode of Beachfront Banter—cheers!


The Finishing Touches – Making a House a Home with Décor Direct

By Schell Brothers, in Beachfront Banter

This week on Beachfront Banter, Frank and Adam sit down with two women who help transform houses into homes: Susan, better known as “The Model Home Lady,” and Cathy, the “Queen of Drapery.”
Discover how Schell Brothers’ in-house interior design team, Décor Direct, helps homeowners bring their vision to life with expert guidance on everything from furniture selection and paint colors to window treatments and those all-important finishing touches. Susan and Cathy share their personal journeys, what they love most about helping homeowners create spaces they love, and a few behind-the-scenes stories from designing some of Schell Brothers’ most stunning homes.
If you’ve ever wondered how to make a new house feel truly complete, this episode is filled with inspiration, practical advice, and design insight. Because at Schell Brothers, building happiness doesn’t end when construction is complete—it continues with the personalized touch of Décor Direct.


The Man Behind the Plan: Tommy Watts

By Schell Brothers, in Beachfront Banter

This week on Beachfront Banter, Frank and Adam sit down with Tommy Watts, leader of Schell Brothers’ Architectural Team (and yes, Tommy would like everyone to remember it’s not the CAD Team 😉).
From the earliest concepts to the communities homeowners enjoy today, Tommy shares what goes into creating the places we call home. He explains how his team influences everything from floor plans and streetscapes to the character and feel of an entire neighborhood.
Along the way, the blokes uncover behind-the-scenes stories, plenty of laughs, and a few surprises. From ambitious sketches on a drawing board to feedback from thousands of homeowners, you’ll get an inside look at how a Schell Brothers home comes to life long before the first shovel hits the dirt.


Welcome to Monarch – The Crown Jewel of New Castle County

By Schell Brothers, in Beachfront Banter

Adam’s back in the hot seat this week as Frank and Adam dive into one of Schell Brothers’ newest and most exciting communities… Monarch! Located in Middletown, Delaware, Monarch has Adam suddenly claiming ownership of the self-proclaimed “Northern Delaware Division” (not officially recognized… Yet 😉). From the exciting upcoming models and the rolling hills of the moors (yes… apparently that’s a thing) to the vision behind the community itself, there’s plenty of buzz surrounding Monarch. Expect laughs, a little friendly ego inflation, and a fun behind-the-scenes look at what makes this community such a big deal. Tune in and see why the Monarch excitement is very real… Especially for Adam.



Schell Brothers Launches “Schell Circle” to Strengthen Community Connections Beyond the Home

By Schell Brothers, in NEWS

Schell Brothers is proud to announce the launch of Schell Circle, a new social connection platform designed to bring homeowners together in meaningful ways. Within the first five days of launch, more than 600 members have already joined this free platform, signaling strong excitement for this next chapter of the Schell Brothers experience.

Building a new home is often the start of something exciting but it can also mean leaving behind familiar routines, favorite places, and the relationships that once made a community feel like home. While Schell Brothers is known for building thoughtfully designed homes, the team has always believed that feeling connected is just as important as the home itself.

That belief is at the heart of The Schell Difference.

Schell Circle is available to homeowners across all Schell Brothers communities. It offers both virtual and in-person opportunities to connect through interest-based groups and activities. From book clubs and walking groups to pickleball meetups, game nights, and casual gatherings, homeowners can explore shared interests or create their own clubs within the platform.

Designed to be simple and easy to navigate, Schell Circle allows members to chat, plan events, and discover new ways to engage with their neighbors. The goal is to create connections that feel natural, lasting, and rooted in shared experiences.

Schell Circle reflects the company’s continued commitment to its Culture of Happiness by helping homeowners build friendships, create memories, and feel a true sense of belonging long after move-in day.