Schell Brothers is proud to announce the launch of Schell Circle, a new social connection platform designed to bring homeowners together in meaningful ways. Within the first five days of launch, more than 600 members have already joined this free platform, signaling strong excitement for this next chapter of the Schell Brothers experience.
Building a new home is often the start of something exciting but it can also mean leaving behind familiar routines, favorite places, and the relationships that once made a community feel like home. While Schell Brothers is known for building thoughtfully designed homes, the team has always believed that feeling connected is just as important as the home itself.
That belief is at the heart of The Schell Difference.
“For years, we’ve looked for ways to help our homeowners connect from neighborhood happy hours to community events. Schell Circle is a natural next step. It gives people an easy way to meet others, share interests, and build real relationships.”
– Chris Schell, Founder & CEO
Schell Circle is available to homeowners across all Schell Brothers communities. It offers both virtual and in-person opportunities to connect through interest-based groups and activities. From book clubs and walking groups to pickleball meetups, game nights, and casual gatherings, homeowners can explore shared interests or create their own clubs within the platform.
Designed to be simple and easy to navigate, Schell Circle allows members to chat, plan events, and discover new ways to engage with their neighbors. The goal is to create connections that feel natural, lasting, and rooted in shared experiences.
Schell Circle reflects the company’s continued commitment to its Culture of Happiness by helping homeowners build friendships, create memories, and feel a true sense of belonging long after move-in day.
Schell Brothers is a Delaware-based homebuilder known for creating energy-efficient homes and vibrant communities across Delaware, Idaho, Virginia, and Tennessee. Focused on happiness, innovation, and exceptional customer experience, Schell Brothers combines thoughtful design with high-performance construction to help homeowners live better every day.