Beachfront Banter

Sleigh What?! Alyssa Titus Brings the Magic of Schellville

By Schell Brothers

In this heartwarming episode of Beachfront Banter, Frank and Adam chat with Alyssa Titus, the visionary behind one of Delaware’s favorite holiday traditions—Schellville. What began as a small festive idea has grown into a full-blown winter wonderland in Rehoboth Beach, complete with twinkling lights, cozy shops, delicious treats, a roller rink, and a sledding hill. Alyssa shares how Schellville came to life, how it’s evolved, and the impact it has on the community.

The Blokes also explore what truly makes Schellville magical: the people. Run almost entirely by passionate volunteers—from Schell Brothers employees to dedicated locals—it’s a place where joy is contagious and the spirit of giving shines bright. A feel-good, festive conversation that captures the heart of the season.