Privacy Policy

Schell Brothers, LLC, together with its parent, subsidiaries, and affiliated entities (“Schell Brothers,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit schellbrothers.com and any related websites, pages, and online services (collectively, the “Site”), or otherwise interact with us. This Privacy Policy is incorporated into and subject to our Website Terms of Service.

By using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Site.

Information We Collect.

Information you provide directly. We collect information you submit to us, such as when you register interest in a community, request information, schedule a tour or appointment, complete a contact or warranty form, apply for employment, or otherwise communicate with us. This may include:

Identifiers such as your name, postal address, email address, and telephone number;
Information about your home preferences, desired communities, budget, and financing interest;
Communications and correspondence you send to us; and
Any other information you choose to provide.

Information collected automatically. When you use the Site, we and our third-party service providers and advertising partners may automatically collect certain information through cookies, pixels, software development kits, and similar technologies, including:

Your IP address, device and browser type, operating system, and unique device or advertising identifiers;
Pages viewed, links clicked, referring and exit pages, search terms, and dates and times of access;
Approximate or precise geolocation information, which may be derived from your IP address or device and, in some cases, may identify your location with specificity; and
Information about your interactions with the Site captured by analytics and session-replay tools, which may record mouse movements, clicks, scrolling, and information you enter into forms, in order to help us understand and improve the user experience.

Visitor identification. We, or vendors acting on our behalf, may use technologies that attempt to identify or resolve visitors to the Site (including by matching online identifiers with offline or third-party data) so that we can better understand our audience, measure marketing, and follow up on inquiries. This may result in the association of browsing activity on the Site with an identifiable individual.

Information from third parties. We may receive information about you from third parties such as advertising and analytics providers, data and audience-resolution vendors, real estate listing services, lenders, and lead-generation services, and may combine it with information we already hold.

Sensitive data. Some information we collect, such as precise geolocation, may be considered “sensitive data” under applicable law. Where required, we will obtain your consent before processing sensitive data, or provide you the right to limit such processing.

We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us personal information, please contact us so we can delete it.

How We Use Your Information.

We use the information we collect to:

Respond to your inquiries and provide information about communities, homes, and services;
Process and follow up on appointments, tours, reservations, and purchase transactions;
Operate, maintain, personalize, secure, and improve the Site and our marketing;
Send you administrative information, updates, newsletters, and promotional communications (subject to your communication preferences and applicable law);
Conduct analytics, measure advertising effectiveness, and understand how users interact with the Site, including through session-replay and audience-measurement tools;
Engage in targeted advertising, including showing you ads on third-party platforms and measuring their performance;
Detect, prevent, and address fraud, security issues, and misuse; and
Comply with legal obligations and enforce our agreements.

How We Share Your Information.

We do not sell your personal information in exchange for money. However, as described below, our use of advertising and analytics technologies may constitute a “sale” or “sharing” of personal information under certain state laws. We may share information as follows:

Service providers and processors. With vendors who perform services on our behalf, such as hosting, analytics, session replay, marketing, customer-relationship management, and communications;
Advertising and audience partners. With advertising platforms, measurement providers, and audience-resolution vendors that help us deliver and measure advertising. Specific recipients currently include providers such as Google, Meta (Facebook), and Microsoft, among others;
Business partners. With lenders, title companies, real estate professionals, and similar partners to facilitate your inquiry or transaction, where appropriate;
Affiliates. With our parent, subsidiaries, and affiliated entities;
Legal and safety. When required by law, subpoena, or legal process, or to protect the rights, property, or safety of Schell Brothers, our users, or others; and
Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our business or assets.

Many of our advertising and analytics partners use cookies, pixels, and similar technologies to collect information about your activities over time and across websites and services. Depending on your jurisdiction, this activity may be considered targeted advertising and a “sale” or “sharing” of personal information under applicable law. See “Your Privacy Rights” and “Your Privacy Choices and How to Opt Out” below for how to exercise your choices.

Cookies and Tracking Technologies.

We use cookies, web beacons, pixels, software development kits, session-replay scripts, and similar technologies to operate the Site, remember your preferences, analyze traffic, measure and deliver advertising, and identify visitors. You can control many cookies through your browser settings and, where available, through the cookie-preference tool on the Site. Some features of the Site may not function properly if you disable cookies. As described below, we honor recognized opt-out preference signals where required by law.

Your Privacy Rights.

Depending on where you reside, you may have rights regarding your personal information under laws such as the Delaware Personal Data Privacy Act, the Virginia Consumer Data Protection Act, the Tennessee Information Protection Act, and similar state laws. Subject to applicable law and verification of your identity, these rights may include the right to:

Confirm whether we process your personal data and access that data;
Correct inaccurate personal data;
Delete personal data;
Obtain a portable copy of your personal data;
Opt out of targeted advertising, the sale of personal data, and certain profiling; and
Not receive discriminatory treatment for exercising your rights.

To exercise these rights, use one of the methods described in “Your Privacy Choices and How to Opt Out” below or contact us using the information in the “Contact Us” section. You may designate an authorized agent to submit a request on your behalf. We will respond within the timeframe required by applicable law. If we deny your request, you may appeal by contacting us with the basis for your appeal; if we deny your appeal, applicable law may permit you to contact your state Attorney General.

Your Privacy Choices and How to Opt Out.

We offer the following methods to exercise your choices regarding targeted advertising and the sale or sharing of your personal information:

Privacy choices link. You may use the “Your Privacy Choices” link located in the footer of the Site to opt out of targeted advertising and the sale or sharing of your personal information.
Opt-out preference signals (Global Privacy Control). We recognize and honor the Global Privacy Control (GPC) signal. If you visit the Site using a browser or extension that transmits a GPC signal, we will treat it as a valid request to opt out of targeted advertising and the sale or sharing of personal information for that browser and device.
Cookie preferences. You may adjust your cookie and tracking preferences through the cookie-preference tool available on the Site.
Requests to us directly. You may submit a rights request, including an opt-out request, by contacting us using the information in the “Contact Us” section below.
Platform-level controls. You may also limit certain advertising through industry tools such as the Network Advertising Initiative and Digital Advertising Alliance opt-out pages, and through your device’s advertising settings.

Because opt-out preferences tied to cookies or signals are specific to the browser and device you use, you may need to renew your choices if you clear cookies or use a different browser or device.

Data Retention.

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal, accounting, and contractual obligations, and to resolve disputes and enforce our agreements, after which we securely delete or de-identify it.

Data Security.

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links.

The Site may contain links to third-party websites and services that we do not control. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy.

We may update this Privacy Policy from time to time. When we do, we will revise the “Date of Last Update” below and post the revised policy on the Site. For material changes, we will provide additional notice as required by law. Your continued use of the Site after the effective date constitutes acceptance of the revised Privacy Policy.

Contact Us.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Schell Brothers, LLC

Attn: Legal Department

20184 Phillips Street

Rehoboth Beach, DE 19971