In 2017, Schell Brothers had a simple but heartfelt idea: create a magical Christmas village that would bring happiness, wonder, and community connection to Coastal Delaware during the holiday season.
What started as a small collection of nine miniature holiday houses and decorated Christmas trees would quickly grow into one of Delaware’s most beloved holiday traditions: Schellville.
Created by Schell Brothers a homebuilder known for its mission to maximize happiness rather than profit Schellville was never intended to be just another seasonal attraction. It was designed to create memories, inspire childlike wonder, and give families a place to gather, slow down, and experience joy together.
The first version of Schellville debuted in 2017 and immediately captured the hearts of the local community. Families wandered through tiny, decorated homes, children explored whimsical displays, and visitors embraced the nostalgic feeling of a classic Christmas village brought to life.
2017 - 2019
As attendance and enthusiasm grew, Schellville evolved year after year.
By 2019, the experience had expanded significantly, featuring themed miniature houses, train rides, snowfall effects, ice skating (provided by Winter Wonderfest), Santa experiences, and interactive activities for children and families. During this time, Schellville partnered with Winter WonderFest, helping expand the event’s reach and charitable impact throughout Delaware.
Even during periods of uncertainty and rapid change in the world, Schellville continued to serve as a place where the community could gather, celebrate, and reconnect through shared experiences and traditions.
