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When you join our list, you agree to receive email updates and promotions, as well as calls if you share your phone number.

Stay Connected with Schell Brothers!

By completing the form below, you are signing up to receive valuable realtor communication from Schell Brothers. This includes the latest updates on our communities, new listings, exclusive incentives, and more. Don't miss out on the exciting opportunities we have in store for you and your clients! Fill out the form now to stay informed and be part of our thriving real estate network. Additionally, kindly review and agree to our Terms & Conditions to unlock eligibility for our exclusive Real Estate Agent Rewards Program.

Effortlessly Enroll Your Clients.

Complete the form below to conveniently register your clients for multiple communities in a single submission. Additionally, kindly review and agree to our Terms & Conditions to unlock eligibility for our exclusive Real Estate Agent Rewards Program. Experience a hassle-free process with us - it's as straightforward as that!

Real Estate Agent Information
Client Registration
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Note: By registering your customers, you’re agreeing to the terms outlined in our Real Estate Agent Rewards Program. Clients will be sent an email confirming they have been registered by you as their real estate agent.

Terms & Conditions

To be eligible for the Real Estate Agent Rewards Program, the following registration guidelines must apply:

  1. The online registration is valid for six months. It is the responsibility of the Agent to re-register his/her Clients after the expiration date in order to be eligible for any applicable Schell Brothers Rewards Program(s).
  2. The Customer visited a Schell Brothers/Kincade Homes community and/or Branch Out Division as a result of the Agent's recommendation.
  3. The Customer was registered by the Agent before or during the Customer's first visit to a Schell Brothers community.
  4. The Customer acknowledges, that the Agent referred him/her to a Schell Brothers/ Kincade Homes community and/or Branch Out Division.
  5. Schell Brothers/Kincade Homes will only pay one Broker commission per sale. In the event the customer is registered by multiple Agents, Schell Brothers will pay the real estate agent designated by the customer at time of contract.
  6. The Customer has been presented with a Customer Information Sheet (CIS).
  7. Schell Brothers reserves the right to pay the broker commission prior to settlement after contract ratification and receipt of a mortgage pre approval and/or proof of funds available to settle on the property. However, in the event the Customer terminates the contract, defaults on the contract, or does not settle on the property for any reason, Agent/Broker agrees to reimburse Schell Brothers for the full commission paid. Agent also reserves the right not to be paid prior to settlement.

* All information subject to change without notice, certain exclusions may apply. See Sales Team for more information. Commission and/or bonus is pre-paid for non-contingent contracts only upon receipt of all deposits and pre-approval or proof of funds to close. We reserve the right to reclaim commission and bonus if sale does not go to settlement. Accordingly, the Agent may elect to defer payment until after settlement at his/her discretion.

Schell Brothers named 2023 Builder of the Year by PROBUILDER Magazine. Read the Article
Alex Melara

Hi, I’m
Alex Melara!

Community Sales Manager in River Mill

A native of the Richmond area, I grew up in Chesterfield County then, after attending college at VCU, moved into the city. Post graduation, I spent time in real estate, and over the last 5 years I’ve learned the ends and outs of various markets. Spending time with my mother, an interior designer, and uncle, a general contractor, kept me involved with home repairs, remodeling, flipping, and investing.  Through those experiences I was able to meet and work with people of every walk of life. I learned that making connections was vitally important to the process. I found that I really enjoyed being that person to connect people and to make new relationships.

Helping with the experience of the home buying process has always brought me joy. I believe Schell Brothers shares in the belief that building relationships comes first in the journey of building a new home. Getting to have an opportunity to bring happiness to that process is just another perk of my job here. The surroundings of smiling faces and excitement has made me feel right at home. I can now take my role as a Community Sales Manager as if you were my family moving into my neighborhood. I want you to know the right local spots to hang out, the best restaurants to eat at, the right location to see live music and family events.

When I’m not at work, I can almost always find a home improvement project to keep me busy. If not, I will be hanging out with friends and family. I enjoy trying out new restaurants, going to the gym, attempting to play golf and planning my next trip. I look forward to meeting with you and showing you what Schell Brothers has to offer!