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“Smiling is my Favorite!” – The Elf is Back

By Rob Hoeller

Rob at his desk with Elf shoes on
It’s nearly that time of the year! No, not that time where little ghosts and goblins show up at your door demanding candy bars and sweets; it’s that time of the year where I get to don my yellow tights, take up the green velvet and fur-trimmed mantle, and run around the county spreading holiday cheer!
When I first put the costume on last year for the Follow the Elf campaign, I was a little apprehensive; I didn’t know what on Earth I was doing and, to be honest, I felt a little weird. Little did I know that this would become a wintertime identity for me. I had so much fun filming the commercials and walking in the Rehoboth Beach Christmas Parade last year that it didn’t require any convincing for me to do it again this year.
A fresh pair of yellow tights and the velvet jacket are hanging behind me as I write this; I’m getting smirks from co-workers walking by my office because THEY KNOW that the Elf is about to spread cheer throughout Schell Brothers again. Some of them are happy and excited, and some of them are scared that they might be the next one to get hit with a snowball.
I know, at the very least, that my three-year-old daughter gets all excited when the Elf costume comes out. It gives her a small sense of pride to tell her classmates at Kids’ Cottage that her daddy is “The Elf.” She even told my wife, Brittany, that she likes to wear tights, “just like daddy.” Now that’s something to be proud of! And that’s enough for me, to bring a smile to that one person in my life. Hopefully it will bring a little cheer to you all as well. I have a lot of fun doing it, but I really just want to make people smile, and this is my little way of doing that in the upcoming winter season.
So stay tuned! Watch out! It’s 2013, and the Elf is back!


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