{"id":2286,"date":"2012-02-17T16:31:37","date_gmt":"2012-02-17T21:31:37","guid":{"rendered":"http:\/\/schellbrothers.com\/blog\/?p=2286"},"modified":"2012-02-17T16:31:37","modified_gmt":"2012-02-17T21:31:37","slug":"social-media-gurus-make-their-mark-on-southern-delaware","status":"publish","type":"post","link":"https:\/\/schellbrothers.com\/blog\/2012\/02\/17\/social-media-gurus-make-their-mark-on-southern-delaware\/","title":{"rendered":"Social Media Gurus Make Their Mark on Southern Delaware"},"content":{"rendered":"

\"\" Photo by dmcgurgan<\/a><\/p>\n

#SoDEL101. . .What on earth does that stand for? Is it a college prerequisite that you just haven\u2019t heard your kids talking about? Is it the code on the back of your cereal box? Not quite, guys.<\/p>\n

This week, \u00a0it was a \u201chashtag\u201d used by social media gurus and local business owners in the first-ever Social Media 101 seminar in Southern Delaware. I must say, going into this somewhat familiar with social media techniques and strategies, I was profoundly interested in the takeaways from the panel of eight experts. Who would have thought that \u201cplaying, stealing, failing, and engaging\u201d would be terms that would resonate with me \u2013 or even in any way make sense in the same seminar?
\nTweeting Is Like Making Friends
\n<\/strong>The room was filled with a variety of \u201csocial networkers\u201d, some with their game faces on, wanting to learn the next best thing and others who were there to take baby steps into this new world. \u00a0For the newbies, Laurie Bick (@LaurieBick on Twitter) encouraged the audience to remember their childhood to demonstrate the best way to tackle Twitter. Her comparison of making new friends made it easy for attendees to relate. It was clear that the natural way kids develop friendships by listening, repeating, and interrelating is exactly like entering the Twitter community. . .tweeting, retweeting, following, and gaining followers. Later, Laura\u2019s invitation to join the virtual cocktail party resulted in Twitter feeds from attendees referencing \u201ccheers to that!\u201d Wow, thinking of Twitter as a community of friends makes it so much easier to grasp.
\nJust Jump In
\n<\/strong>Mariah Calagione (@dogfishbeer on Twitter) took the stage to offer a glimpse into the company\u2019s social media platforms. \u00a0She eased the minds of attendees by encouraging networkers to just jump in, try things, and see how they\u2019re received. \u00a0With over 210,800 Facebook fans and 78,000 followers on Twitter, I\u2019d say her \u201cjust do it\u201d strategy is working! \u00a0Oh yeah, and how cool is it that her original Facebook and Twitter accounts were created by fans and later taken over by Mariah herself!
\nCreate Your Own Success Story
\n<\/strong>Dave Burris (@daveburris on Twitter), the final presenter, provided a valuable recap of the day by reminding the audience to get involved and try new things. He stressed that you really can\u2019t break anything in the social media world so go ahead and dive in! \u00a0Dave said that failing early is better than failing late and he reminded the group that there is a ton of information available on the Internet if you have questions. \u00a0You\u2019ll also find a lot of good ideas on line, and you should never be opposed to transforming a great idea into your own success story.
\nThe Power of Engagement
\n<\/strong>Understanding the theme and call to action of engagement was probably the strongest takeaway of the day. \u00a0In order to be successful at making friends in a sandbox or taking part in a conversation at a cocktail party, you have to engage right? Well, the same thing is true about social networking. \u00a0You have to participate, interact, respond and share to become part of the online community. The power of engagement can take your social networking to the next level. \u00a0So, play around with the tools, don\u2019t be afraid to fail early, look for ideas and don\u2019t shy away from interacting and being engaging. After all, who wants to attend a cocktail party with someone who doesn\u2019t talk, or even worse, someone who endlessly drones on about herself? \u00a0Sharing content that interests your fans and followers will increase your fanbase and followers. \u00a0Now, get to know us @schellbrothers on Twitter!<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo by dmcgurgan #SoDEL101. . .What on earth does that stand for? Is it a college prerequisite that you just haven\u2019t heard your kids talking about? Is it the code on the back of your cereal box? Not quite, guys. This week, \u00a0it was a \u201chashtag\u201d used by social media gurus and local business owners […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[427,1108,1110,1244],"class_list":["post-2286","post","type-post","status-publish","format-standard","hentry","category-all-communities","tag-facebook","tag-social-networking","tag-sodel101","tag-twitter"],"_links":{"self":[{"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/posts\/2286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/comments?post=2286"}],"version-history":[{"count":0,"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/posts\/2286\/revisions"}],"wp:attachment":[{"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/media?parent=2286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/categories?post=2286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schellbrothers.com\/blog\/wp-json\/wp\/v2\/tags?post=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}